Enabling Digital Marketing with EPiServer Find

Fri, 11 Dec 2015 00:36:00 GMT

In this demonstration we use QJet, a fictitious airline, with an objective of increasing the number of seats sold for a new flight that they recently opened up from Miami to Havana. Since the flight is so new, even people who are regular visitors are not finding the flight because they don’t know it exists.

Our overall strategy would be to improve external exposure through SEO and Social Networking strategies as well as internally through targeting, personalization and engagement.

In this video, however, I limit some of these digital marketing capabilities by focusing primarily on EPiServer Find (which is also part of the Digital Experience Cloud).

EPiServer 7: Setting the Pace

Thu, 16 Aug 2012 00:28:00 GMT

Social Networking is commonplace and also more and more necessary to be successful in business today. There are entire demographics of new prospective consumers out there. And, its not limited to websites either. The “sphere of influence” is also increasing as tablets, mobile, and even disruptive technologies like augmented reality make it even easier to communicate and interact online.

In addition to greater exposure, Social Networks also enable companies to humanize their brand while increasing trustworthiness and goodwill. Having a “conversation” with your customer results in a greater amount of credibility.

The “push” process for producing content, outside of marketing, is traditionally to “throw it over the wall” having reviewed, then published. After the content goes live, a content creator/author may never see the content in the same way that the end-user does (or even care).

As the paradigm for communication on the web shifts to a more “personalized” web, CMS vendors need to be able to do two things (and do them quickly):

[1] Make it easier for content producers to share the end-user experience and co-create value.

[2] Introduce “Touch” design/technology to make it easier for content authors to create content on the devices and channels that consume it.

That’s why our new user interface change is just one of the game changing features that I really like about the upcoming EPiServer 7 release. Our new “always editing” interface offers a touch-based design that is built to enable content management across the devices and channels that are used on the web today.

Blog posts by Bill Murray

Enabling Digital Marketing with EPiServer Find

EPiServer 7: Setting the Pace