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Remember Thomas? In digital landscape, Thomas is the returning visitor who reads everything, opens every email, converts on nothing. In standard reporting, he is invisible — absorbed into aggregate metrics that look healthy, precisely because he...
If you're working with Optimizely DXP, you're probably already aware that it uses Cloudflare under the hood to deliver performance and security to your applications. It does a fantastic job out of the box. However, our clients often come back with...
— Part 2 · Build Update · B2B Commerce From conversation to completed transaction. Part 1 gave AI the ability to speak commerce. The latest release of the Optimizely MCP Server lets it complete commerce the entire B2B buyer journey, from first...
Meet Thomas Thomas is the returning visitor who has been to your site forty times but has never filled out a form. He opens every newsletter but rarely clicks through. He reads your long-form content to the end while your analytics records him as...
This might be common knowledge but I have never done this in all my years working with Optimizely solutions. On a customer I noticed that the link validation scheduled job had been failing for quite some time with the error: The scheme for the url...
Recently I came across Optimizely SaaS CMS Glossary: https://docs.developers.optimizely.com/content-management-system/v1.0.0-CMS-SaaS/docs/glossary and I thought it will be good to have a visual Glossary. As my mind absorbs information better with...
Graph Search Tools is a free, MIT-licensed addon for Optimizely CMS 12 and CMS 13 that brings the marketer-facing search tools — pinned results, synonyms, and search analytics — back on top of Optimizely Graph.
A practical checklist for reviewing a CMS 12 solution before moving to Optimizely CMS 13.