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There's something special about the Optimizely community in the North. On 22nd January, we gathered at the Everyman Cinema in Manchester for the latest Opti North meetup, and it didn't disappoint. Five speakers. One evening. A room full of people...

Graham Carr

Optimizely recommendation data you can render your way. A frontend-focused guide to bypassing the widget, with practical query filtering advise and examples.

Tom Robinson

A layered framework for Optimizely Commerce Connect that accelerates delivery, supports headless architecture, and simplifies carts, checkout, and customer journeys.

Andrew Markham

There's a fundamental problem in content marketing that's been bugging me for years: by the time you find out your content doesn't resonate with your audience, it's already live. The damage is done. The budget's spent. Traditional focus groups can...

Graham Carr

Introduction A couple of months ago, my team and I took part in the Opal Innovation Challenge (Which we proudly won). We decided to create an agentic AI experience that brings audience insight directly into content workflows, the  Virtual Focus...

Minesh Shah (Netcel)

We are thrilled to announce version 6.4 of the free and open-source Redirect Manager for Optimizely CMS, introducing three powerful new features that make managing your redirect rules easier and more efficient than ever. Whether you're migrating...

Luc Gosso (MVP)

If you’ve worked with Optimizely Commerce for any length of time, you’ve probably faced this scenario: you need to process an entire product catalog in a scheduled job. Maybe you’re syncing to an external PIM system, exporting data for analytics, ...

Stanisław Szołkowski

A fast resilience scan of legacy Optimizely codebases: sync-over-async risks, ServiceLocator pitfalls, and a practical remediation order.

Enes Bajramovic