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When we signed up for Optimizely’s Opal Innovation Challenge, we knew it wasn’t just about building a solution—it was about solving a real marketing pain... The post Optimizely: Our Journey in the Opal Innovation Challenge appeared first on Madhu...

Madhu

  Introduction Optimizely ODP has power to change how business engage with their customers by unifying customer data from various sources to provide a 360 degree view and enabling real time personalization there by empowering  business  teams. In...

Ratish

Learn how to build an Optimizely Connect Platform (OCP) app using a Cloudinary integration, covering setup, schema, jobs, webhooks, and deployment.

Andrew Markham

Choosing the Right Property Type for Better Editor Experience and Performance When modeling content in Optimizely CMS , one of the most common design decisions developers face is choosing between ContentArea and IList . At first glance, both allow...

Praful Jangid

A look back at Optimizely's most transformative year yet, with Opal at the center - and what's coming next in 2026.

Michał Mitas

A look back at Optimizely's most transformative year yet, with Opal at the center - and what's coming next in 2026.

Michał Mitas

I have been exploring Personalization on Optimizely CMS 12 – Simple to set up, and can be utilized throughout the website. I came across this... The post Optimizely : Show Personalized Content Blocks appeared first on Madhu Anbalagan's Blog .

Madhu

In assisted-commerce, call-center, and B2B scenarios, a Sales Agent often needs to work on behalf of multiple customers within a single authenticated session. A typical requirement looks like this: A Sales Agent logs in once (via OKTA) Uses Select...

Sunil