Blog posts by Alex Harris - Conversion Optimization 2024-10-09T12:53:32.0000000Zhttps://world.optimizely.com/blogs/alex-harris---conversion-optimization-/ Optimizely World Omnichannel Analytics Simplified – Optimizely Acquires NetspringRecently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]2024-10-09T12:53:32.0000000ZBlog post Simple and Effective Personalization with Optimizely Data Platform (ODP)As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]2024-09-24T13:53:38.0000000ZBlog post Streamlining Marketing Success: The Benefits for Optimizely One with PerficientAs an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]2024-09-17T14:51:11.0000000ZBlog post Mastering Feature Personalization for Native Mobile Apps and Web ApplicationsFresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]2023-11-06T17:19:25.0000000ZBlog post Ultimate 5-Step Guide to Transitioning from Google OptimizeReady for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […]2023-08-14T15:08:46.0000000ZBlog post Maximize Growth with Optimizely Tools: A Strategic ApproachIn today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]2023-06-24T15:22:36.0000000ZBlog post Unlocking Growth: The Power of Experimentation in Websites and AppsUnlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […]2023-06-23T13:46:52.0000000ZBlog post Succeeding with Your CMS Upgrade or ReplatformSucceeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]2023-06-22T14:55:01.0000000ZBlog post Achieving Success with Your E-commerce Upgrade or ReplatformAchieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […]2023-06-21T15:55:49.0000000ZBlog post A/B Testing Tools Advance For Better Results in ExperimentsTools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […]2023-05-23T14:11:38.0000000ZBlog post Boundless Digital Invention from the New OptimizelyOptimizely’s annual conference, Opticon, has come to an end. These three days were an incredible time to meet fellow Optimizers, customers, and digital transformation experts. Approximately 1,000 attendees from around the world came together to learn about the future of digital content creation, commerce, experimentation, and customer data intelligence. Having worked with Optimizely for over […]2022-10-13T16:45:12.0000000ZBlog post How Journey Science Works with Analytics and Data ToolsDelivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […]2022-07-12T15:17:35.0000000ZBlog post Driving Success with Optimizely DXP and PerficientDiscover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]2022-04-21T12:57:03.0000000ZBlog post Putting Innovation to Work: How Experimentation Can Test Your Design PerformanceLike homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]2022-04-04T18:01:33.0000000ZBlog post Perficient Digital Partners with Optimizely for Experimentation with PersonalizationWe are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […]2019-11-25T14:26:14.0000000ZBlog post 3 Ways to Guarantee Success in Your Website PersonalizationPersonalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]2018-11-05T14:00:31.0000000ZBlog post Trust Issues: How to Build Consumer Confidence OnlineThe internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]2017-09-05T15:05:29.0000000ZBlog post Worth the Wait: Planning Your Cyber Monday/Black Friday DealsIf you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]2017-08-31T14:23:39.0000000ZBlog post Be Our Guest: How Forced Account Creation Kills ConversionAs an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]2017-08-29T18:04:30.0000000ZBlog post Cart Killing 101: Don’t Offer Free ShippingHow many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]2017-08-24T19:40:50.0000000ZBlog post