en https://world.optimizely.com/blogs/alex-harris---conversion-optimization-/60Optimizely World https://blogs.perficient.com/?p=370331 Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […] https://blogs.perficient.com/?p=370331 Wed, 09 Oct 2024 12:53:32 GMT Blog post https://blogs.perficient.com/?p=369697 As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […] https://blogs.perficient.com/?p=369697 Tue, 24 Sep 2024 13:53:38 GMT Blog post https://blogs.perficient.com/?p=369170 As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […] https://blogs.perficient.com/?p=369170 Tue, 17 Sep 2024 14:51:11 GMT Blog post https://blogs.perficient.com/?p=348722 Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […] https://blogs.perficient.com/?p=348722 Mon, 06 Nov 2023 17:19:25 GMT Blog post https://blogs.perficient.com/?p=342555 Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […] https://blogs.perficient.com/?p=342555 Mon, 14 Aug 2023 15:08:46 GMT Blog post https://blogs.perficient.com/?p=338143 In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […] https://blogs.perficient.com/?p=338143 Sat, 24 Jun 2023 15:22:36 GMT Blog post https://blogs.perficient.com/?p=338141 Unlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […] https://blogs.perficient.com/?p=338141 Fri, 23 Jun 2023 13:46:52 GMT Blog post https://blogs.perficient.com/?p=338142 Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […] https://blogs.perficient.com/?p=338142 Thu, 22 Jun 2023 14:55:01 GMT Blog post https://blogs.perficient.com/?p=338123 Achieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […] https://blogs.perficient.com/?p=338123 Wed, 21 Jun 2023 15:55:49 GMT Blog post https://blogs.perficient.com/?p=336146 Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […] https://blogs.perficient.com/?p=336146 Tue, 23 May 2023 14:11:38 GMT Blog post https://blogs.perficient.com/?p=320280 Optimizely’s annual conference, Opticon, has come to an end. These three days were an incredible time to meet fellow Optimizers, customers, and digital transformation experts. Approximately 1,000 attendees from around the world came together to learn about the future of digital content creation, commerce, experimentation, and customer data intelligence. Having worked with Optimizely for over […] https://blogs.perficient.com/?p=320280 Thu, 13 Oct 2022 16:45:12 GMT Blog post https://blogs.perficient.com/?p=312740 Delivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […] https://blogs.perficient.com/?p=312740 Tue, 12 Jul 2022 15:17:35 GMT Blog post https://blogs.perficient.com/?p=308217 Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […] https://blogs.perficient.com/?p=308217 Thu, 21 Apr 2022 12:57:03 GMT Blog post https://blogs.perficient.com/?p=307268 Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […] https://blogs.perficient.com/?p=307268 Mon, 04 Apr 2022 18:01:33 GMT Blog post https://blogs.perficientdigital.com/?p=241934 We are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […] https://blogs.perficientdigital.com/?p=241934 Mon, 25 Nov 2019 14:26:14 GMT Blog post https://blogs.perficientdigital.com/?p=224113 Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […] https://blogs.perficientdigital.com/?p=224113 Mon, 05 Nov 2018 14:00:31 GMT Blog post http://blogs.perficient.com/perficientdigital/?p=13948 The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […] http://blogs.perficient.com/perficientdigital/?p=13948 Tue, 05 Sep 2017 15:05:29 GMT Blog post http://blogs.perficient.com/perficientdigital/?p=13926 If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […] http://blogs.perficient.com/perficientdigital/?p=13926 Thu, 31 Aug 2017 14:23:39 GMT Blog post http://blogs.perficient.com/perficientdigital/?p=13899 As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […] http://blogs.perficient.com/perficientdigital/?p=13899 Tue, 29 Aug 2017 18:04:30 GMT Blog post http://blogs.perficient.com/perficientdigital/?p=13868 How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […] http://blogs.perficient.com/perficientdigital/?p=13868 Thu, 24 Aug 2017 19:40:50 GMT Blog post