2026-10-08T11:30:15.7270000Zhttps://world.optimizely.com/blogs/andy-blyth---technical-dogsbody/Optimizely Worldhttps://www.technicaldogsbody.com/blog/how-to-build-optimizely-cms-13-with-visual-builder-in-net2026-10-08T11:30:15.7270000Z2026-10-08T11:30:15.7270000Zandy.blyth@msqdx.com

A code-first guide for .NET developers moving from Optimizely CMS 12 to CMS 13, covering Visual Builder: ExperienceData, Sections, Elements, tag helpers and styles.

https://www.technicaldogsbody.com/blog/the-fragment-conundrum2026-05-13T08:30:20.3070000Z2026-05-13T08:30:20.3070000Zandy.blyth@msqdx.com

Explore the challenges and opportunities of working with Optimizely SaaS, GraphQL fragments, and headless CMS architectures. Learn practical solutions with .NET BFF APIs, GraphQL.NET, and modular content strategies for modern front-end frameworks.

https://www.technicaldogsbody.com/blog/promoted-and-certified2026-05-01T10:30:39.7930000Z2026-05-01T10:30:39.7930000Zandy.blyth@msqdx.com

What a busy week

https://www.technicaldogsbody.com/blog/optimizely-opal-burning-carbon-it-doesnt-need-to2026-04-15T12:30:35.7870000Z2026-04-15T12:30:35.7870000Zandy.blyth@msqdx.com

Four patterns Optimizely practitioners could be getting wrong with Opal agents: inference levels, oversized tool responses, missing output constraints, and no agent response caching.

https://www.technicaldogsbody.com/blog/cms-implementations-changes-for-geo-and-aeo2026-03-27T15:30:20.0300000Z2026-03-27T15:30:20.0300000Zandy.blyth@msqdx.com

Search is changing. AI systems are increasingly the first point of contact between your content and your audience, and they don't behave like traditional search crawlers. If your CMS implementation was built purely with SEO in mind, it probably isn't ready for what's coming.

https://www.technicaldogsbody.com/blog/introducing-micromediator-a-lightweight-high-performance-mediator-for-net2026-01-05T09:30:42.0800000Z2026-01-05T09:30:42.0800000Zandy.blyth@msqdx.com

A lightweight, high-performance mediator pattern library for .NET. Learn why MicroMediator exists, how it compares, and how it fits cleanly into many projects, including Optimizely CMS builds.

https://www.technicaldogsbody.com/blog/looking-back-at-optimizely-in-20252025-12-17T14:30:25.4030000Z2025-12-17T14:30:25.4030000Zandy.blyth@msqdx.com

Explore Optimizely's architectural shift in 2025, which removed coordination cost through a unified execution loop. Learn how agentic Opal AI and integrated data systems drive learning velocity for developers and marketing teams.

https://www.technicaldogsbody.com/blog/building-faster-feedback-loops-with-opal-two-hackathon-projects2025-09-03T14:03:29.3000000Z2025-09-03T14:03:29.3000000Zandy.blyth@msqdx.com

Two Opal Hackathon projects explored how to bridge data and action. Using the Optimizely.Opal.Tools SDK, we extended Opal with new tools, showing how it acts as an enablement layer for developers and marketers.

https://www.technicaldogsbody.com/blog/open-optimizely-cms-in-a-new-tab-instantly2025-07-18T14:30:53.1700000Z2025-07-18T14:30:53.1700000Zandy.blyth@msqdx.com

Speed up your Optimizely CMS workflow with this free Chrome Extension. Instantly open the live view of the page you're editing – no right click, open in new tab, no faff.

https://www.technicaldogsbody.com/blog/using-optimizely-opals-instructions2025-05-19T14:00:55.7970000Z2025-05-19T14:00:55.7970000Zandy.blyth@msqdx.com

A practical look at Optimizely Opal’s Instructions feature — from built-in agents to creating and managing custom instruction workflows. Ideal for teams scaling AI-powered content with structure and intent.

https://www.technicaldogsbody.com/blogs/the-fragment-conundrum2025-03-21T08:30:58.7530000Z2025-03-21T08:30:58.7530000Zandy.blyth@msqdx.com

Explore the challenges and opportunities of working with Optimizely SaaS, GraphQL fragments, and headless CMS architectures. Learn practical solutions with .NET BFF APIs, GraphQL.NET, and modular content strategies for modern front-end frameworks.

https://www.technicaldogsbody.com/blog/optimizely-ai-agents-agentic-future2025-03-20T09:00:54.5930000Z2025-03-20T09:00:54.5930000Zandy.blyth@msqdx.com

Discover how Optimizely’s AI Agents leverage agentic AI to autonomously execute complex tasks, enhancing digital workflows and driving innovation for technical leaders.

https://www.technicaldogsbody.com/blog/adding-geolocation-personalisation-to-optimizely-cms-with-cloudflare2024-11-26T12:01:08.3800000Z2024-11-26T12:01:08.3800000Zandy.blyth@msqdx.com

Enhance your Optimizely CMS personalisation by integrating Cloudflare's geolocation headers. Learn how my Cloudflare Geo-location Criteria package simplifies visitor group targeting.

https://www.technicaldogsbody.com/blog/interim-optimizely-saas-cms-dam-picker2024-11-21T11:00:58.3370000Z2024-11-21T11:00:58.3370000Zandy.blyth@msqdx.com

Simplify your Optimizely SaaS CMS workflow with the Interim DAM Picker Chrome extension. Seamlessly integrate your DAM system, streamlining asset selection and insertion. Enhance content creation efficiency and ensure brand consistency. Try it today!

https://www.technicaldogsbody.com/blog/optimizely-cms-roadmap2024-11-21T10:31:04.0100000Z2024-11-21T10:31:04.0100000Zandy.blyth@msqdx.com

Explore Optimizely CMS's latest roadmap, packed with developer-focused updates. From SaaS speed to Visual Builder enhancements, developer tooling upgrades, and Graph-first architecture in CMS 13, see how these innovations empower modern content delivery.

https://www.technicaldogsbody.com/blog/andy-blyth-becomes-optimizely-omvp2024-08-29T08:00:54.4370000Z2024-08-29T08:00:54.4370000Zandy.blyth@msqdx.com

Andy Blyth has been honoured as an Optimizely MVP, recognising his contributions to the Optimizely community. Learn how this achievement will enhance 26 DX’s ability to deliver cutting-edge digital solutions.

https://www.technicaldogsbody.com/blog/optimizely-release-saas-cms2024-07-17T15:00:48.7870000Z2024-07-17T15:00:48.7870000Zandy.blyth@msqdx.com

Discover the future of content management with Optimizely SaaS CMS. Enjoy seamless updates, reduced costs, and enhanced flexibility for developers and business practitioners. Boost your digital strategy with enterprise-grade security and an improved editorial experience. Learn more about Optimizely's innovative CMS solution today.

https://www.technicaldogsbody.com/blog/is-optimizely-cms-paas-the-preferred-choice2024-05-02T14:01:11.7930000Z2024-05-02T14:01:11.7930000Zandy.blyth@msqdx.com

As always, it depends. With it's comprehensive and proven support for complex business needs across various deployment scenarios, it fits very well to enterprise needs. And you should always choose based on your needs, not on hype or buzzwords. If you know you are going to need a back-end-for-frontend layer, or your own custom APIs, you can do this with PaaS without having to involve yet another tech vendor. If you have this already, or require a completely segregated services approach, mixing...

https://www.technicaldogsbody.com/blog/why-c-developers-should-embrace-node-js2024-05-02T14:01:11.7930000Z2024-05-02T14:01:12.0000000Zandy.blyth@msqdx.com

Explore why C# developers should embrace Node.js especially with Optimizely's SaaS CMS on the horizon. Understand the shift towards agile web development and how mastering Node.js can open up new opportunities in the evolving digital landscape.

https://www.technicaldogsbody.com/blog/why-c-developers-should-embrace-node-js2024-04-02T05:32:00.0000000Z2024-04-05T05:32:49.0000000Zandy.blyth@msqdx.com

Explore why C# developers should embrace Node.js especially with Optimizely's SaaS CMS on the horizon. Understand the shift towards agile web development and how mastering Node.js can open up new opportunities in the evolving digital landscape.