Blog posts by Episerver Evangelist Forum2017-11-15T15:26:00.0000000Z/blogs/episerver-evangelist-forum/Optimizely WorldWhat is Intelligent Campaigns?/blogs/episerver-evangelist-forum/dates/2017/10/what-is-intelligent-campaign/2017-11-15T15:26:00.0000000Z<!DOCTYPE html>
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<h3><span>Introducing Intelligent </span><span>Campaigns</span><span> to the US - and to the world</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3>
<p><span>Episerver</span> <span>is</span><span> </span><span>(</span><span>re)</span><span>introducing</span><span> our Campaign product to the US Market, this time </span><span>entit</span><span>led</span><strong> "Intelligent Campaigns</strong><span><strong>"</strong>.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>Your first question - what is </span><strong>Intelligent Campaigns</strong><span>? Is it a new product that the team has been developing in our labs specifically for the US?</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>The answer is much </span><span>simpl</span><span>er</span><span> than that. </span><strong>Intelligent Campaigns</strong><span> is our </span><span>official</span><span> release of the same </span><span>Campaign</span><span> product that many of our customers are already </span><span>using around the world, but now with a focus on its combination with our existing Personalization product suite - </span><span>Perform, Advance (coming soon), Reach and Insight (coming soon).</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<h3><span>Why Intelligent Campaign</span><span>s</span><span> - and what does it mean for our Customers?</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3>
<p><strong>Intelligent Campaigns</strong><span> is a logical pairing of existing integrated technologies into the DXC platform to create an Omni-Channel Marketing Automation Service for our customers that </span><span>transforms</span><span> your existing CMS into a forward-thinking, innovative Customer Experience that engages at every step of the sales journey.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>This now allows Customers to harness an </span><span>intuitive</span><span>, easy to use Campaign Manager tool as they choose to move forward in their </span><span>digi</span><span>t</span><span>al</span><span> maturity toward customer engagement to </span><span>generate</span><span> increased AOV, Customer Retention Rates and Conversion Rates for </span><span>Co</span><span>mmerce</span><span>. Our Campaign tool becomes one of the main pillars of the </span><span>Episerver</span><span> offering, </span><span>complimenting</span><span> </span><span>our CMS & Commerce offerings. You can learn more about the product </span><a href="http://www.episerver.com/products/platform/campaign/"><span>here</span></a><span>.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>So how do we get to </span><strong>Intelligent Campaigns</strong><span>? Well, </span><span>Episerver</span><span> also includes best-in-class products around Product </span><span>Recommendation</span><span>, our </span><span>Perform, Advance and Reach</span><span> products.</span><span> Intelligent Campaign</span><span> is a product package that brings to Digital Content producers, Marketers and Merchandisers a pairing of extended customer engagement with </span><span>no-rules personalization</span><span> to make </span><span>your </span><span>customer </span><span>interactions</span><span> that much more impactful.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>While our Campaign product speaks for itself in the market, we feel this new aligned paring of </span><span>features </span><span>speaks directly to the market's need for:</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-aria-posinset="1" data-aria-level="1"><strong>Easy-to-build Campaign Management<span> - </span></strong>as a marketer, you want your product suite housed under one roof. You don't want to manage multiple subscriptions to services, multiple login pages to combine technologies. Intelligent Campaign provides an integrated solution into the existing Episerver Digital Cloud Experience allowing you to build custom Landing Pages in your existing CMS, access your web assets when building your custom emails, and easy access to your previously created data points when creating your visual Campaigns.</li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-aria-posinset="1" data-aria-level="1"><strong>Product Recommendations</strong><span> - as you choose to begin extending your customer </span><span>engagement</span><span> to Email Marketing and Automation, </span><span>your marketing messages</span><span> must connect with your customers to create trust and brand loyalty. Take </span><span>advantage</span><span> of no-rule personalization to have these </span><span>emails</span><span> include </span><span>product and content </span><span>rec</span><span>om</span><span>mendations</span><span> catered to the user's on-site </span><span>be</span><span>ha</span><span>vior</span><span>.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-aria-posinset="2" data-aria-level="1"><strong>Trigger-based Activation</strong><span> - your email campaigns should not be limited to monthly blasts to your general customer list. Use the </span><span>Reach</span><span> product offering to send triggered emails to your customers based on on-site </span><span>activities </span><span>such as "Abandon Cart" or "Items you Might Like"</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
<h3><span>What does this mean for Developers?</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3>
<p><span>Intelligent Campaign</span><span>s</span><span> gives the developers a </span><span>mo</span><span>re</span> <span>seamless</span><span> integration with </span><span>Episerver</span><span> Campaign, </span><span>Episerver</span><span> CMS and Commerce with </span><span>Episerver</span><span> Reach as </span><span>a</span><span> common personalization</span> <span>de</span><span>nomin</span><span>ator</span><span>. </span><span> <br /></span><span>Episerver</span><span> leverages the easy installation of </span><span>nuget</span><span> packages which </span><span>Episerver</span><span> products </span><span>are </span><span>always delivered with, accessible from their developer environment. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>After </span><span>installing</span><span> the </span><span>nuget</span><span> package for Intelligent Campaign you are good to go to actually start using </span><span>Campaign</span><span> with</span> <span>Episerver</span><span> CMS and Commerce, </span><span>an example of</span> <span>that is posting data from </span><span>Episerver</span><span> Forms directly to </span><span>Episerver</span> <span>Campaign </span><span>after installing the package</span><span>.</span> <span>Further c</span><span>onfiguration for</span> <span>this installation is made through the onboarding phase which follows every purchase </span><span>of Intelligent Campaign</span><span>, both focused for marketing and developers.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span>But, I didn't mention </span><span>Episerver</span> <span>Reach above,</span> <span>which is a huge part of sending these personalized emails on a 1:1 level</span><span>.</span> <span>Episerver</span><span> Reach is</span> <span>installed through another </span><span>nuget</span><span> package since this is a part of our AI Personalization suite.</span><span> T</span><span>he </span><span>nuget</span><span> package for </span><span>Episerver</span><span> Reach applies the tracking to your </span><span>Episerver</span><span> installation and from that you can test your first personalized campaign with the power of </span><span>Episerver</span><span> Campaign as a messenger with just a small snippet of code generated from the </span><span>Episerver</span><span> Reach UI.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<h3><span>Que</span><span>s</span><span>tions</span><span>?</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3>
<p><span>Want to learn more? See a demonstration of Intelligent Campaigns in action? Email your sales representative to set up a personalized session so our team can show you how to take advantage of this new offering for your marketing </span><span>orgnaization</span><span>.</span><span> </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
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