<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><language>en</language><title>Blog posts by Malin Classon</title> <link>https://world.optimizely.com/blogs/malin-classon/</link><description></description><ttl>60</ttl><generator>Optimizely World</generator><item> <title>10 tips before taking the CMS 12 Certification Exam</title>            <link>https://world.optimizely.com/blogs/malin-classon/dates/2023/11/9-tips-before-taking-the-cms-12-certification-exam/</link>            <description>&lt;p&gt;Are you thinking about taking the CMS 12 Content Cloud Certification? Maybe you have taken a previous certification or maybe this is your first time. People tend to take in information and prepare differently, but these are 10 of my tips which helped me when preparing for my exam.&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;mce-nbsp-wrap&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;1. Take time to study. There is a lot of ground to cover to be able to feel confident going in to the exam. As for me, I made sure to go through the &lt;a href=&quot;https://www.optimizely.com/globalassets/03.-global-documents/education/exam-guides--reference-guides/cntd_examination_guide_2023_formatted_pct_01272023.pdf&quot;&gt;exam guide&lt;/a&gt; and the &lt;a href=&quot;https://www.optimizely.com/globalassets/03.-global-documents/education/exam-guides--reference-guides/content-cloud-developer-exam_reference_materials_guide_formatted.pdf&quot;&gt;reference guide&lt;/a&gt; thoroughly to ensure I had it all covered. Especially the features and products I was not currently working with.&lt;/p&gt;
&lt;p&gt;2. I had taken the previous Optimizely CMS exam, so to make sure I was studying the right things I compared the previous exam guide with the new to see which areas that had been removed, and which that were added.&lt;/p&gt;
&lt;p&gt;3. I find micro habits helpful when preparing for an exam, where consistency is key. By breaking down tasks in to small consistent actions you can gain a lot of knowledge over time. As I said, there&amp;rsquo;s a lot of ground to cover. But by taking one topic a day in the reference guide and reading the documentation about it helped me keep me focused and not being overwhelmed with all the information I had to go through. Also some days, when I had flow, I ended up reading 2 or 3 topics.&lt;/p&gt;
&lt;p&gt;4. Focus on the details. To pass the exam you need to have an overall good knowledge about the product but be prepared for more specific questions, like methods and apis.&lt;/p&gt;
&lt;p&gt;5. I learn best writing things down and going through it over and over again. So for me preparing possible exam questions and writing lists helps a lot.&lt;/p&gt;
&lt;p&gt;6. There might be some questions regarding best practices and Optimizelys preferred way of implementation. Here of course, experience takes you a long way. But there is also information to find in the documentation.&lt;/p&gt;
&lt;p&gt;7. At exam day, snacks and comfy clothes is key. At least for me!&lt;/p&gt;
&lt;p&gt;8. Read through the exam instructions thoroughly. Having the exam invalidated because of lack of following the instructions feels like a waste of time.&lt;/p&gt;
&lt;p&gt;9. The first time I took an Optimizely (then Episerver) certification exam I misjudged the time, and I ended up rushing through the last third of the exam. So now I try to take the questions systematically and skip questions where I am not certain. Then&lt;span class=&quot;Apple-converted-space&quot;&gt;&amp;nbsp; &lt;/span&gt;I go back and forth until all questions are answered. A difference in the new exam compared to the old is that you can now unlock and edit a previously answered question. So for me it meant I&amp;nbsp; could lock in a question I was pretty sure about, and then still go back and change it if I felt the need to.&lt;/p&gt;
&lt;p&gt;10. When all questions are answered I go through them all once again (If there is still time) until I feel confident. After submitting you get the preliminary result almost instantly which I appreciate!&lt;/p&gt;
&lt;p&gt;This is my approach at least, hopefully it can help any of you preparing for yours!&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;mce-nbsp-wrap&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.optimizely.com/globalassets/03.-global-documents/education/exam-guides--reference-guides/cntd_examination_guide_2023_formatted_pct_01272023.pdf&quot;&gt;Exam guide&amp;nbsp;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.optimizely.com/globalassets/03.-global-documents/education/exam-guides--reference-guides/content-cloud-developer-exam_reference_materials_guide_formatted.pdf&quot;&gt;Reference guide&lt;/a&gt;&lt;/p&gt;</description>            <guid>https://world.optimizely.com/blogs/malin-classon/dates/2023/11/9-tips-before-taking-the-cms-12-certification-exam/</guid>            <pubDate>Thu, 09 Nov 2023 14:04:34 GMT</pubDate>           <category>Blog post</category></item><item> <title>From Gothenburg to San Diego - My take on Opticon 2023</title>            <link>https://world.optimizely.com/blogs/malin-classon/dates/2023/10/from-gothenburg-to-san-diego---my-take-on-opticon-2023/</link>            <description>&lt;p&gt;&lt;img src=&quot;/link/59a66263816940c398fb52e01ec7bb79.aspx&quot; width=&quot;1466&quot; height=&quot;940&quot; /&gt;&lt;/p&gt;
&lt;p&gt;This was my first time attending Opticon in person and it was a blast! Stendahls sent me and a colleague to Opticon in San Diego, and it was great meeting so many fellow Optimizely engaged people and discovering that the community is just as nice in person as in the &amp;rdquo;digital (Optimizely) world&amp;rdquo;. The travel getting there was long but for anyone reading this and thinking about going next year I can only recommend it! The amount of sessions available and all the people from all around the world coming together was truly inspirational for me. And San Diego was nice too!&lt;/p&gt;
&lt;p&gt;Started day 1 at Partner Forum. Got an intro and also a sneak peak on what was going to be announced during this year&amp;rsquo;s Opticon. I think that was great since it gave some time for reflection before diving in to the new features/releases the following days.&lt;/p&gt;
&lt;p&gt;Day 2 and 3 were jammed with interesting sessions and inspirational key notes. Having most experience working with CMS, getting to dig more into the Optimizely suite was really interesting and I spent a lot of time in the Optimizely&amp;rsquo;s booths to try to get as much information as possible. So anyone I bothered with all my question&amp;rsquo;s reading this, thanks for your help and insights :)&lt;/p&gt;
&lt;h2&gt;Optimizely One / Opal&lt;/h2&gt;
&lt;p&gt;Optimizely One&lt;strong&gt; &lt;/strong&gt;was the main announcement at Opticon. Presented as the world&amp;rsquo;s first operating system for marketing, creating a seamless experience for marketers from start to finish.&amp;nbsp;The key is the composable structure enhanced with Optimizely&amp;rsquo;s AI that got the name Opal, to empower and accelerate every step of the workflow. Some examples are automatic content generation, automatic translations and as a co-pilot.&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Saas Core CMS&lt;/h2&gt;
&lt;p&gt;Personally I got really excited about the release that is an addition to the traditional CMS, the new Saas Core CMS. This opens up for new possibilities and opportunities creating a headless CMS with a streamlined start-up and with the flexible option of the head to fit both developers and clients wants and needs. It is valuable in being version-less with no need for developers to run updates to be able to access the latest features. Planned release is in H1 2024. The Visual Builder was also presented to be a useful tool to not miss out on the visual editorial experience if you choose to go headless.&lt;/p&gt;
&lt;h2&gt;Optimizely Graph&lt;/h2&gt;
&lt;p&gt;The Optimizely Content Graph, now named Optimizely Graph based on GraphQL, was presented as the way forward retrieving content in a headless state. And regarding the new Saas Core CMS it is the only way to retrieve data from the CMS. A huge topic was also semantic search in Optimizely Graph. With Graph&amp;rsquo;s AI you&amp;rsquo;ll get a smarter search that can understand context and give answers based on what is similar to what you searched for. At the time being, semantic search in Optimizely Graph is only available in English. Optimizely Graph can be used stand alone or as a compliment to Search &amp;amp; Navigation for Paas CMS solutions. It is available for CMS customers in DXP but good to know is that there are a few features not yet available. For example tracking, best bets and personalised search. It will also be possible to import data from other sources into the Graph which is powerful since it can combine data cross-application / cross-platform in to one singular point to query. There were many talks and discussions about the Optimizely Graph during Opticon, and I believe it will truly enhance the headless offer and the search capabilities.&lt;/p&gt;
&lt;p&gt;To sum up, it was a truly inspiring couple of days, with many new announcements. I can&amp;rsquo;t wait to get started trying out the new Saas Core CMS. It Is currently in a closed beta, sign up for the waitlist &lt;a href=&quot;https://www.optimizely.com/saas-core-waitlist/&quot;&gt;here&lt;/a&gt;. Also a big thanks to everyone I got to meet, for the fun discussions (and parties) and for giving me such a warm and friendly welcome, traveling all the way from Sweden.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/link/4b20b7df2bbd49d197ea355d0407489c.aspx?1697493453141&quot; width=&quot;1480&quot; /&gt;&lt;/p&gt;</description>            <guid>https://world.optimizely.com/blogs/malin-classon/dates/2023/10/from-gothenburg-to-san-diego---my-take-on-opticon-2023/</guid>            <pubDate>Mon, 16 Oct 2023 22:46:29 GMT</pubDate>           <category>Blog post</category></item></channel>
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