Blog posts by OptiMinded2025-10-20T13:00:42.0000000Zhttps://world.optimizely.com/blogs/optiminded/Optimizely WorldBuilding a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend - Part 3: Testing, Deployment & Monitoring<h2 id="introduction-testing-strategy-overview">Introduction & Testing Strategy Overview</h2><p>In <a href="https://www.matthewdamon.com/building-a-modern-e-commerce-platform-with-optimizely-paas-and-next-js-saas-frontend-part-1-architecture-overview-2/">Part 1</a> and <a href="https://www.matthewdamon.com/building-a-modern-e-commerce-platform-with-optimizely-paas-and-next-js-saas-frontend-part-2-frontend-implementation/">Part 2</a>, we covered the architecture and frontend implementation of our headless eCommerce platform. Now it's time to tackle the operational side—the testing, deployment, and monitoring strategies that make this architecture production-ready.</p><p>Testing a headless architecture presents</p>2025-10-20T13:00:42.0000000ZBlog postBuilding a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend – Part 2: Frontend Implementation<h2 id="introduction-setup">Introduction & Setup</h2><p>In <a href="https://www.matthewdamon.com/building-a-modern-e-commerce-platform-with-optimizely-paas-and-next-js-saas-frontend-part-1-architecture-overview-2/">Part 1</a>, we explored the high-level architecture of our headless eCommerce platform—why we chose <strong>Optimizely PaaS</strong> for the backend and <strong>Next.js</strong> for the frontend, and how we structured the overall system for scalability and developer experience.</p><p>Now we’ll dive into the</p>2025-10-15T13:00:17.0000000ZBlog postExtending Optimizely Opal with Custom Tools and Agents<p>In we looked at Opal’s role as an AI workflow manager in the Optimizely stack. Now let’s go deeper and see how you can extend Opal with your own code. Opal isn’t just a chat interface — it can call out to custom HTTP</p>2025-09-23T13:00:19.0000000ZBlog postPart 2 – Extending Optimizely Opal with Custom Tools and Agents<p>In <a href="#" rel="noopener">Part 1</a> we looked at Opal’s role as an AI workflow manager in the Optimizely stack. Now let’s go deeper and see how you can <strong>extend Opal with your own code</strong>. Opal isn’t just a chat interface — it can call out to</p>2025-09-23T13:00:00.0000000ZBlog postOptimizely Opal: AI Assistant and Workflow Manager for the Modern DXP<h2 id="introduction">Introduction</h2><p>Most AI assistants today focus on point productivity—generating text, summarizing documents, or suggesting code. These tools are useful, but they’re still single-task helpers. They don’t manage context across systems, and they rarely align with enterprise workflows.</p><p><strong>Optimizely Opal</strong> is different. Instead of acting</p>2025-09-22T13:00:51.0000000ZBlog postOptimizely PaaS + Next.js: Technical Architecture for Modern eCommerce PlatformsThis post walks through the architecture behind the platform—how we decoupled the backend and frontend, connected the pieces effectively, and ensured the system could scale without sacrificing developer speed.2025-08-04T13:57:43.0000000ZBlog postBuilding a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend: Part 1 – Architecture Overview<h2 id="introduction">Introduction</h2><p>When you're building a modern eCommerce experience, it's tempting to reach for familiar tools. But monoliths break down fast under real-world load—especially when content teams and developers are moving at different speeds.</p><p>We wanted something better.</p><p>So we built a platform that combines</p>2025-08-04T13:00:00.0000000ZBlog postKicking Off the OMVP Opal Hackathon<p>I'm excited to officially join the <strong>OMVP Opal Hackathon</strong>—a 3-week innovation sprint exclusive to Optimizely MVPs and their teams.</p><p>Over the next few weeks, we’ll be diving into Opal (<a href="https://www.optimizely.com/ai/?ref=matthewdamon.com" rel="noreferrer">Optimizely’s new AI layer</a>) to build practical tools that enhance CMS 12 troubleshooting,</p>2025-07-25T14:58:17.0000000ZBlog post