Blog posts by OptiMinded

Building a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend - Part 3: Testing, Deployment & Monitoring

Mon, 20 Oct 2025 13:00:42 GMT

Introduction & Testing Strategy Overview

In Part 1 and Part 2, we covered the architecture and frontend implementation of our headless eCommerce platform. Now it's time to tackle the operational side—the testing, deployment, and monitoring strategies that make this architecture production-ready.

Testing a headless architecture presents

Building a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend – Part 2: Frontend Implementation

Wed, 15 Oct 2025 13:00:17 GMT

Introduction & Setup

In Part 1, we explored the high-level architecture of our headless eCommerce platform—why we chose Optimizely PaaS for the backend and Next.js for the frontend, and how we structured the overall system for scalability and developer experience.

Now we’ll dive into the

Extending Optimizely Opal with Custom Tools and Agents

Tue, 23 Sep 2025 13:00:19 GMT

In we looked at Opal’s role as an AI workflow manager in the Optimizely stack. Now let’s go deeper and see how you can extend Opal with your own code. Opal isn’t just a chat interface — it can call out to custom HTTP

Part 2 – Extending Optimizely Opal with Custom Tools and Agents

Tue, 23 Sep 2025 13:00:00 GMT

In Part 1 we looked at Opal’s role as an AI workflow manager in the Optimizely stack. Now let’s go deeper and see how you can extend Opal with your own code. Opal isn’t just a chat interface — it can call out to

Optimizely Opal: AI Assistant and Workflow Manager for the Modern DXP

Mon, 22 Sep 2025 13:00:51 GMT

Introduction

Most AI assistants today focus on point productivity—generating text, summarizing documents, or suggesting code. These tools are useful, but they’re still single-task helpers. They don’t manage context across systems, and they rarely align with enterprise workflows.

Optimizely Opal is different. Instead of acting

Optimizely PaaS + Next.js: Technical Architecture for Modern eCommerce Platforms

Mon, 04 Aug 2025 13:57:43 GMT

This post walks through the architecture behind the platform—how we decoupled the backend and frontend, connected the pieces effectively, and ensured the system could scale without sacrificing developer speed.

Building a Modern eCommerce Platform with Optimizely PaaS and Next.js SaaS Frontend: Part 1 – Architecture Overview

Mon, 04 Aug 2025 13:00:00 GMT

Introduction

When you're building a modern eCommerce experience, it's tempting to reach for familiar tools. But monoliths break down fast under real-world load—especially when content teams and developers are moving at different speeds.

We wanted something better.

So we built a platform that combines

Kicking Off the OMVP Opal Hackathon

Fri, 25 Jul 2025 14:58:17 GMT

I'm excited to officially join the OMVP Opal Hackathon—a 3-week innovation sprint exclusive to Optimizely MVPs and their teams.

Over the next few weeks, we’ll be diving into Opal (Optimizely’s new AI layer) to build practical tools that enhance CMS 12 troubleshooting,