Blog posts by Piotr Nowak - Optimizely & Azure2026-03-14T17:57:22.0000000Zhttps://world.optimizely.com/blogs/piotr-nowak---optimizely--azure/ Optimizely World Running 64 Sites on Headless Optimizely CMS with GraphQL<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">64 websites. Live. Running on headless Optimizely with GraphQL.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We just wrapped a major rollout for our Rockwool Digital Experience Platform&nbsp; and the early numbers already tell a story.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This wasn't about moving pixels. It was about rethinking how users actually interact with the brand. Here's what we're seeing so far:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2"><strong>Product navigation is pulling its weight.</strong> A leaner UI means visitors hit conversion pages faster.</li> <li class="whitespace-normal break-words pl-2"><strong>Documentation is finally findable.</strong> Doc downloads among active users have jumped noticeably.</li> <li class="whitespace-normal break-words pl-2"><strong>Dealer pages are surging.</strong> A smoother user journey created a much clearer path for low-touch leads.</li> </ul> <p>&nbsp;</p> <p><img src="/link/5e48ee1ba3064500b3054b1839543c44.aspx" width="697" height="366" /></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What it took behind the scenes</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This was not a small lift. Making it work across 64 sites meant going deep into the stack:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2"><strong>Custom scaling:</strong> We extended Algolia queries and our Product Service to fully support sub-brands.</li> <li class="whitespace-normal break-words pl-2"><strong>Independent pipelines:</strong> Autonomous release processes and brand-specific Next.js configs keep things flexible.</li> <li class="whitespace-normal break-words pl-2"><strong>Smart routing:</strong> Azure Front Door handles the transition from legacy systems to the new Next.js environment.</li> <li class="whitespace-normal break-words pl-2"><strong>The details:</strong> Complex language mapping, domain consolidation, Inriver content tagging, massive redirect prep&nbsp; all of it had to land.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? A platform that doesn't just look better - it actually performs. We've built a foundation where updates ship in days, not months.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In the next article, I'd like to walk through the underlying architecture. I hope.</p>2026-03-14T17:57:22.0000000ZBlog post 64 Websites Live on Headless Optimizely with GraphQLMajor rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.2026-03-13T00:00:00.0000000ZBlog post 64 Websites Live on Headless Optimizely with GraphQLMajor rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.2026-03-13T00:00:00.0000000ZBlog post 64 Websites Live on Headless Optimizely with GraphQL64 websites running on headless Optimizely with GraphQL. A major rollout for Digital Experience Platform covering Algolia integration, Next.js configurations per brand, Azure Front Door routing, Inriver content config, and multi-brand pipeline architecture.2026-03-12T23:00:00.0000000ZBlog post 64 Websites Live on Headless Optimizely with GraphQL64 websites running on headless Optimizely with GraphQL. A major rollout for Digital Experience Platform covering Algolia integration, Next.js configurations per brand, Azure Front Door routing, Inriver content config, and multi-brand pipeline architecture.2026-03-12T23:00:00.0000000ZBlog post Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP MigrationSuccessfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.2026-02-14T00:00:00.0000000ZBlog post Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP MigrationSuccessfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.2026-02-14T00:00:00.0000000ZBlog post Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP MigrationMigrating from a legacy Windows environment to Optimizely DXP cloud-native Linux. Covering cross-platform refactoring, Azure Front Door and Cloudflare networking, Infrastructure as Code with Azure DevOps YAML, and database migration strategy.2026-02-13T23:00:00.0000000ZBlog post Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP MigrationMigrating from a legacy Windows environment to Optimizely DXP cloud-native Linux. Covering cross-platform refactoring, Azure Front Door and Cloudflare networking, Infrastructure as Code with Azure DevOps YAML, and database migration strategy.2026-02-13T23:00:00.0000000ZBlog post Rockworld 2.0: A Strategic System MigrationComplex migration from legacy system to modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and full Azure infrastructure.2025-06-14T00:00:00.0000000ZBlog post Rockworld 2.0: A Strategic System MigrationComplex migration from legacy system to modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and full Azure infrastructure.2025-06-14T00:00:00.0000000ZBlog post Rockworld 2.0: A Strategic System MigrationMigration of an extensive legacy system to a modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and Algolia — deployed on Azure with Front Door, Application Gateway, and Azure Web Apps.2025-06-13T22:00:00.0000000ZBlog post Rockworld 2.0: A Strategic System MigrationMigration of an extensive legacy system to a modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and Algolia — deployed on Azure with Front Door, Application Gateway, and Azure Web Apps.2025-06-13T22:00:00.0000000ZBlog post