Blog posts by Piotr Nowak - Optimizely & Azure

Running 64 Sites on Headless Optimizely CMS with GraphQL

Sat, 14 Mar 2026 17:57:22 GMT

64 websites. Live. Running on headless Optimizely with GraphQL.

We just wrapped a major rollout for our Rockwool Digital Experience Platform and the early numbers already tell a story.

This wasn't about moving pixels. It was about rethinking how users actually interact with the brand. Here's what we're seeing so far:

Product navigation is pulling its weight. A leaner UI means visitors hit conversion pages faster.
Documentation is finally findable. Doc downloads among active users have jumped noticeably.
Dealer pages are surging. A smoother user journey created a much clearer path for low-touch leads.

What it took behind the scenes

This was not a small lift. Making it work across 64 sites meant going deep into the stack:

Custom scaling: We extended Algolia queries and our Product Service to fully support sub-brands.
Independent pipelines: Autonomous release processes and brand-specific Next.js configs keep things flexible.
Smart routing: Azure Front Door handles the transition from legacy systems to the new Next.js environment.
The details: Complex language mapping, domain consolidation, Inriver content tagging, massive redirect prep all of it had to land.

The result? A platform that doesn't just look better - it actually performs. We've built a foundation where updates ship in days, not months.

In the next article, I'd like to walk through the underlying architecture. I hope.

64 Websites Live on Headless Optimizely with GraphQL

Fri, 13 Mar 2026 00:00:00 GMT

Major rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.

64 Websites Live on Headless Optimizely with GraphQL

Fri, 13 Mar 2026 00:00:00 GMT

Major rollout for Digital Experience Platform complete. Product navigation working harder, documentation downloads up, dealer traffic growing.

64 Websites Live on Headless Optimizely with GraphQL

Thu, 12 Mar 2026 23:00:00 GMT

64 websites running on headless Optimizely with GraphQL. A major rollout for Digital Experience Platform covering Algolia integration, Next.js configurations per brand, Azure Front Door routing, Inriver content config, and multi-brand pipeline architecture.

64 Websites Live on Headless Optimizely with GraphQL

Thu, 12 Mar 2026 23:00:00 GMT

Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP Migration

Sat, 14 Feb 2026 00:00:00 GMT

Successfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.

Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP Migration

Sat, 14 Feb 2026 00:00:00 GMT

Successfully migrated from legacy Windows to Optimizely DXP Cloud-native Linux. Cross-platform compatibility, WAF rules, and Infrastructure as Code.

Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP Migration

Fri, 13 Feb 2026 23:00:00 GMT

Migrating from a legacy Windows environment to Optimizely DXP cloud-native Linux. Covering cross-platform refactoring, Azure Front Door and Cloudflare networking, Infrastructure as Code with Azure DevOps YAML, and database migration strategy.

Moving Beyond "Lift and Shift": Lessons from an Optimizely DXP Migration

Fri, 13 Feb 2026 23:00:00 GMT

Rockworld 2.0: A Strategic System Migration

Sat, 14 Jun 2025 00:00:00 GMT

Complex migration from legacy system to modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and full Azure infrastructure.

Rockworld 2.0: A Strategic System Migration

Sat, 14 Jun 2025 00:00:00 GMT

Complex migration from legacy system to modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and full Azure infrastructure.

Rockworld 2.0: A Strategic System Migration

Fri, 13 Jun 2025 22:00:00 GMT

Migration of an extensive legacy system to a modern headless architecture using Optimizely Headless CMS, GraphQL, Next.js, and Algolia — deployed on Azure with Front Door, Application Gateway, and Azure Web Apps.

Rockworld 2.0: A Strategic System Migration

Fri, 13 Jun 2025 22:00:00 GMT