<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><language>en</language><title>Blog posts by Wojciech Seweryn</title> <link>https://world.optimizely.com/blogs/wojciech-seweryn/</link><description></description><ttl>60</ttl><generator>Optimizely World</generator><item> <title>Optimizely CMS 13: Why Search &amp; Navigation Now Means Graph Migration</title>            <link>https://wseweryn.dev/blog/2026-04-07-optimizely-cms-13-graph-migration/</link>            <description>Optimizely CMS 13 makes Graph a required part of the platform. Here is what that means in practice for teams moving from Search &amp; Navigation, with a few simple code comparisons.</description>            <guid>https://wseweryn.dev/blog/2026-04-07-optimizely-cms-13-graph-migration/</guid>            <pubDate>Wed, 08 Apr 2026 08:19:24 GMT</pubDate>           <category>Blog post</category></item><item> <title>AEO/GEO in a Legacy Optimizely CMS Project: A Practical Pattern for Google, ChatGPT, and Claude</title>            <link>https://wseweryn.dev/blog/2026-03-23-geo-aeo-vs-seo-optimizely-ai/</link>            <description>A practical Optimizely CMS pattern for AEO/GEO on legacy sites: shared page metadata, Razor-rendered JSON-LD, crawler-aware robots.txt, and Scheduled Jobs for gradual enrichment.</description>            <guid>https://wseweryn.dev/blog/2026-03-23-geo-aeo-vs-seo-optimizely-ai/</guid>            <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>           <category>Blog post</category></item><item> <title>Customizing Product Data Sent to Optimizely Product Recommendations in Optimizely Commerce</title>            <link>https://wseweryn.dev/blog/2026-03-20-customizing-product-data-for-optimizely-product-recommendations/</link>            <description>A practical guide to customizing IEntryAttributeService in Optimizely Commerce so you can override product titles, add custom feed attributes, and keep safe fallbacks to the default behavior.</description>            <guid>https://wseweryn.dev/blog/2026-03-20-customizing-product-data-for-optimizely-product-recommendations/</guid>            <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>           <category>Blog post</category></item><item> <title>ODP Real-Time Audiences: What Changed from Real-Time Segments and How I Implemented It</title>            <link>https://wseweryn.dev/blog/2026-03-09-odp-real-time-audiences/</link>            <description>A practical guide to the Real-Time Segments to Real-Time Audiences shift in ODP, with a CMS implementation walkthrough.</description>            <guid>https://wseweryn.dev/blog/2026-03-09-odp-real-time-audiences/</guid>            <pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate>           <category>Blog post</category></item></channel>
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