Area: Optimizely Commerce
Applies to versions: 10 and higher
Other versions:

System overview

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This topic provides an overview of subsystems and data model for Optimizely Commerce, part of the Optimizely platform.


Optimizely Commerce consists of an e-commerce engine with a number of subsystems, together with Optimizely CMS for creation and display of product content on the front-end website.

The e-commerce part of Optimizely Commerce is built on these components and frameworks:

  • Microsoft .NET Framework and ASP.NET
  • Microsoft Windows Communication Foundation (Catalog System)
  • Business Foundation (Customer Management)
  • Meta Data Plus (legacy Order and Catalog Systems)
  • Security and Permissions

See Optimizely system requirements for supported versions.

These are the main subsystems of Optimizely Commerce:

  • Catalogs. Define catalog schemas, import existing catalogs, and define price lists.
  • Marketing. Create campaigns, custom discounts/promotions, and define policies used for promotions.
  • Orders. Define order schemas, connect payment and shipment gateways, customize order workflows, and manage taxes.
  • Customers. Create organization structures, set roles and permissions, and extend customer or organization objects.
  • Markets. Define multiple markets for market-specific features.

Data model

Below is a data model of the entities in commerce and the logical relationships they have to each other. The 1 to many relationship means that for each 1 instance of an entity there are 1 or more other related instances. An example is orders and order lines, where for every order there is at least one order line.

The 1 to many (optional) relationship means that it can be related but does not have to be related. A good example is customers and organisations. Customers do not have to be associated with an organisation, so the relationship is an optional one to many between organisation and customer.


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Last updated: Mar 24, 2020

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