Area: Optimizely Add-ons
Applies to versions: MarketingAutomationIntegration.Eloqua 1 and higher

Optimizely Connect for Eloqua

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The Optimizely Connect for Eloqua add-on is part of Optimizely Connect for Marketing Automation. The add-on connects Eloqua with Optimizely Forms, allowing marketers to collect visitor data, and pass that on to be used with Eloqua.


An Optimizely CMS installation with Optimizely Forms, and the required Marketing Automation connector components. See Optimizely Connect for Marketing Automation.


The Connect for Eloqua MA connector is installed through the NuGet package EPiServer.MarketingAutomationIntegration.EloquaSee Platform integration compatibility for supported Optimizely versions.


To configure your Optimizely website to use Eloqua, you need an Eloqua license that provides you with a username, password, and company name. You also need to configure the connection of form fields to Eloqua, so that data from the specified fields can be sent to Eloqua.

These configurations are described in Eloqua connector in the Optimizely User Guide.

Encrypting credentials

Credentials are encrypted and saved based on one of the following options:

  • MAICryptoKey (AES encryption with an SHA256-computer hash based on the value of the key)
  • machineKey of the server in web.config.

Note: For DXP instances, use MAICryptoKey.

If you choose to use machineKey configuration, you should specify a machineKey in the web.config of your site so that when you deploy it to a different server, the same machine key is used on the new server.

Note: If you neglect to specify a machineKey in the web.config, the credentials are removed when the site on the new server is accessed for the first time, in which case you need to save credentials again through the configuration screen. 

If the credentials are already encrypted using machineKey in an existing site, and the MAICryptoKey setting is added, then the credentials are deleted and must be re-entered.

Similarly, if the encryption uses MAICryptoKey first and then you decide to use machineKey encryption (by deleting the MAICryptoKey setting), then the credentials are deleted and must be re-entered.

Submitting form data

You can submit data from Optimizely Form to a form in Eloqua. This provides extra features like analytics, user activity on the site, and data regarding which form created which contact. See Submitting Form data to an Eloqua form how to set this up.

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Last updated: Jul 23, 2019

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