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Area: Optimizely Platform
Applies to versions: Not applicable

Product-specific guidelines

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Optimizely put a lot of effort into making the company and platform GDPR-compliant. For example, Optimizely considers data privacy and data protection when designing products, and makes continuous assessments of data security in its products. Optimizely uses encryption and pseudonymization wherever possible and designs products to simplify the design of active consent forms.

However, the Optimizely platform cannot make all decisions for you. As an Optimizely partner or customer, GDPR will affect how you work with Optimizely; especially when working with Optimizely features that can collect and process data, such as Optimizely CMS, Optimizely Commerce, Optimizely Forms, Optimizely Profile Store, the Optimizely Personalization suite, and Optimizely Campaign­­­.

The following sections contain product-specific guidelines to consider when working with Optimizely:

For an introduction to GDPR and some general guidelines, see The Optimizely platform and GDPR and General guidelines.

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Last updated: Jun 19, 2018

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