Area: Optimizely Product Recommendations
Applies to versions: 1.0 and higher (JavaScript API)

JSON tracking

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The track variable contains the JSON data describing page impressions and user information (name and email).

Optimizely Personalization models the user journey as several pages (product, category, basket, and so on). The JSON data should include all relevant information, so that our algorithms can infer user preference.

The Tracking requests section explains and provides sample JSON data for each page type.

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Last updated: Nov 06, 2017

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