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I'm guessing you're looking for content (and page) types, please see https://world.episerver.com/documentation/developer-guides/CMS/Content/Page-types-and-templates/ and https://world.episerver.com/documentation/developer-guides/CMS/Content/icontentrepository-and-datafactory/
I have extensive experience with both WordPress and Sitefinity, and both have areas where you can enter content, and then query for that content elsewhere. WordPress has post types, and Sitefinity has content modules.
Does anyone with experience with WordPress and/or Sitefinity know if Episerver has anything like this?