Mobile App Branding Form

Instructions

The purpose of this document is to help facilitate your company design standards and guidelines with a few simple questions to brand the Optimizely Mobile App

Note: When you have completed filling out this document, please save to your desktop and email the document back to your Engagement Manager to complete the branding of your app.

Table of Contents

Page 2 – iOS Application

Page 4 – Android Application

Page 6 – Screenshots

iOS Application

Name – Required | 2-30 Characters

Subtitle – Optional | 2-30 Characters

Display Name – Required | 2-13 Characters

App Store Icon – Required | Vector Based File

Attach a zipped folder containing the vector icon asset when submitting this.

Tips on designing for the App Store App Icon Instructions

Design resources Apple Design Resources

Description – Required | 255 Character above fold, 4000 characters max

Keywords – Required | Limited to 100 characters, with terms separated by commas and no spaces

Primary Category – Required

Secondary Category – Optional

Choosing a Category – Guide to help select the best category

Promotional Text – Optional | 170 Characters max

Support URL – Required	Marketing URL – Optional

Copyright – Required

Privacy Policy URL – Required

Android Application

Title – Required | 2 – 50 Characters

App Icon & Feature Graphic – Required | Illustrator file

Attach a zipped file containing the illustrator icon asset when submitting this.

Adaptive Icons – For tips on designing for the Play Store

Short Description – Required | 80 Characters

Full Description – Required | 4000 Characters max

Keywords – Required | Limited to 100 characters, with terms separated by commas & no spaces

Category – Required | Choose a Category and tags – guide to help select the best category

Email – Required

Website – Optional

Phone – Optional

Copyright – Required

Privacy Policy URL – Required

Screenshot Promo 1 (Required)

Enter app promotional headline, benefit statement, and background color or background image.

Feature Screenshot

Headline

Benefit Statement

Background Color – Hex Value

Screenshot Promo 2 (Required)

Enter app promotional headline, benefit statement, and background color or background image.

Feature Screenshot

Headline

Benefit Statement

Background Color – Hex Value

Screenshot Promo 3 (Required)

Enter app promotional headline, benefit statement, and background color or background image.

Feature Screenshot

Headline

Benefit Statement

Background Color – Hex Value

Screenshot Promo 4 (Required)

Enter app promotional headline, benefit statement, and background color or background image.

Feature Screenshot

Headline

Benefit Statement

Background Color – Hex Value

Screenshot Promo 5 (Required)

Enter app promotional headline, benefit statement, and background color or background image.

Feature Screenshot

Headline

Benefit Statement

Background Color – Hex Value