The Optimizely platform includes content management and e-commerce capabilities, experimentation, marketing automation, advanced personalization, as well as powerful search and analytics capabilities. See packaging and pricing for commercial details.
Optimizely CMS (Optimizely Content Cloud) provides powerful web content management capabilities, including an intuitive user interface, multi-publishing and approval features, and a flexible API with headless options.
Optimizely Commerce (Optimizely Commerce Cloud) combines strong e-commerce capabilities with an intuitive web content management user interface, and a flexible API for customization and extensions.
Optimizely B2B Commerce (Optimizely B2B Commerce Cloud) is designed specifically for getting B2B e-commerce sites quickly up and running. The service is fully scalable and configurable for integrations with ERP, PIM, and other back-end systems.
Marketing automation includes Optimizely Campaign for cross-channel automated campaign management, with creation of omnichannel campaign content such as email and SMS, and campaign analytics. There are also a number of connectors for other popular marketing tools like Delivra, Salesforce, and Microsoft Dynamics.
The Optimizely Personalization suite includes tracking, personalized product/content recommendations and search results, automated message triggering, and visualization of profile data analysis.
Optimizely Content Recommendations -personalized content suggestions.
Optimizely Product Recommendations -personalized product suggestions.
Optimizely Email Recommendations - personalized email content.
Optimizely Personalized Search & Navigation - personalized search results.
Optimizely Visitor Intelligence - profile and segment management.
Delivery & experimentation components include A/B testing and rollout capabilities to manage digital experiments, allowing you to optimize design, content, e-commerce, and personalization experiences.
Optimizely Search & Navigation extends the search features for Optimizely, and lets you build advanced personalization filtering and faceted navigation, based on the behavior of website visitors and a fluent API.
Optimizely Community API is a micro-services-based real-time API with extensible services for modeling and managing user-generated content such as ratings and comments.
Add-ons for Optimizely allows you to extend the platform within many areas such as analytics, marketing automation, payments, DAM systems, and translation.
Run your Optimizely Digital Experience Platform (DXP) solution using Optimizely cloud services, and get elastic scaling, high speed, robust security, and managed service with expert support and self-service capabilities.