The best-in-class experimentation and feature flagging platform for you

If you are looking for the most robust feature flagging platform for testing your website and applications, look no further! Optimizely’s Full Stack promises more features, greater personalization capabilities, and more comprehensive program management features than its competitors. With each new feature, you will find a greater opportunity to capture more customer-driven feedback from your tests and drive growth for your business.

Check out the feature comparison below for details on how Optimizely’s Full Stack compares to the four top competitors in feature flagging and testing.

Click the tiles below to compare Optimizely’s top products to its competitors

Quick filters:

Product

Type

Title

Desc

Year

Timing

Status

  Full Stack Core

Mutually Exclusive Experiments for Flags 2.0​

Create exclusion groups and map experiments to these groups in order to run assigned experiments mutually exclusive. Visitors will only ever be bucketed into one experiment within each group.

2022 Q3 Released
  Full Stack Integration

Advanced Targeting (ODP Integration)

Able to use out of the box powerful targeting options for Full Stack, including behavioral targeting and uploaded list targeting in ODP.

2022 Q4 In Progress
  Full Stack Core

Event Inspector

Enabling a live view and filtering of events that are being sent to Optimizely.

2022 Q4 Planning
  Full Stack R&D

Intelligent Rollback & Deploy

Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed​ and based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates​.

TBD R&D
  Full Stack R&D

Flag Analytics

See analytics such as how often Feature Flags are evaluated and how many visitors are bucketed into Feature Flags.

TBD R&D
  Full Stack Core

FS 2.0 One-Click Migration Path​

In-app migration wizard to migrate legacy Full Stack projects to Full Stack 2.0​, while retaining all flags and experiments allowing a seamless transition.

2022 Q4 Planning
  Full Stack Core

Flutter SDK

Use feature flags and experiments natively in your Flutter environment.

2022 Q4 In Progress
  Full Stack Integration

Program Management

Create teams, add sites and touchpoints to allow teams to experiment more, with tools for collaboration and program reporting at an enterprise scale.

2022 Q3 In Progress
  B2B Commerce Core

Vendor Managed Inventory (VMI)

Web: Manage locations, product allocations (min/max stock quantities), label creation, and low/high volume stock reporting.​

Mobile App: Barcode scanner, update inventory quantities & place replenishment orders​.

2022 Q3 Beta
  B2B Commerce Core

Mobile App SDK

Direct access to Source Code

2022 Q3 In Progress
  B2B Commerce Core

Upgrade Search

Upgrade the underlying ElasticSearch within B2B Commerce to current version.

2022 H2 Planning
  B2B Commerce Core

Tech Marketplace

  • Webhooks - New integration points to facilitate event-based or real-time integrations
  • Integration Package Deployment - Enable tech partners to package integrations they develop and deploy to any customers
  • Leverage Opti Connect Platform (OCP) when applicable
2022 H2 In Progress
  B2C Commerce Core

.NET 5 (and beyond) Cloud Migration

  • A step-by-step and guided experience that takes you through the transition to CMS 12 and Commerce 14 in DXP Cloud Services
  • Create a parallel project to independently develop sites on CMS 12 and Commerce 14 and above
  • Copy content on-demand from a source CMS 11 / Commerce 13 project
  • Easily switch over hostnames to new project while ensuring data consistency
2022 Q2 Released
  B2C Commerce Data

Manage Multi-Language Product Data​

  • Export & import focused on translation​.
  • Update property, category & asset data in multiple languages​.
2022 Q1 Released
  B2C Commerce Core

Commerce APIs

  • API coverage of core commerce functions​
  • React storefront starter site
  • JS and .NET SDKs
2022 Q3 In Progress
  B2C Commerce Core

Improved Promotions

  • Improve usability and efficiency of the promotion tools
  • Simple and performant management tools
2022 H2 In Progress
  Content Cloud Core

Content APIs

Enhanced APIs for additional scenarios​:

  • Content Delivery​
  • Content Definitions​
  • Content Management ​(currently adding media support)​
  • JS and .NET SDKs​
2022 H1 Continuous Release
  Content Cloud Core

Non-Razor Templating

  • Available via Labs
  • Enabling Fluid/Liquid as supported scripting language within CMS 12​. (Fluid is the .NET port of Liquid, invented by Shopify in 2006)
  • Demo site based on Foundation​.
2022 Q3 In Progress
  Content Cloud Integration

Welcome DAM Integration

  • CMS module to expose Marketing Orchestration (Welcome) in the CMS UI.
  • Access to centrally managed folders for assets in the DAM, enabling better management and oversight.
2022 Q2 Released
  Content Cloud Integration

Welcome Structured Content Integration

Integration from Welcome to Content Cloud:

  • Content Type Import​
    • Import CMS Content Types into Welcome for use in the HTML Editor​
  • Production
    • Embedded content components to reflect CMS page build within Welcome
    • Form entry page build​
    • CMS Preview capability​
  • JS & Social​
    • Deployment of Welcome JS snippet and automatic retrieval of published URLs
2022 Q2 Beta
  Content Cloud Integration

ODP to CMS 12

  • Adding a one-click integration to the ODP's App Directory. This integration to the CMS will bring in customer and engagement data​.
  • Embed JavaScript on the content site to track standard pageview events and any custom events, like video views or form fills, unique to your brand​.
2022 Q1 Beta
  Content Cloud Core

Content Intelligence and Recommendations

  • Generate recommendations based off a single data pipeline, regardless of the size of their product catalog or content library​
  • Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​
2022 Q4 Beta
  ODP Data

APJ Data Residency

  • Ensure that data collection and storage remains in the region and geolocation required by data privacy laws.​
  • Ensure Optimizely complies with local data laws for data access​.
  • Application for APJ clients is hosted in Europe (app.zaius.com.au)​.
2022 Q1 Released
  ODP Integration

B2B Commerce Integration

  • Adding a one-click integration to the ODP's App Directory. This integration to B2B Commerce will bring in products, orders and customer data​.
  • Embed JavaScript on the commerce site to track standard commerce events and custom events unique to your brand​.
2022 H1 In Progress
  ODP Data

Real Time Data Availability

  • The ability to quickly and easily integrate the commerce data into the CDP without manual assistance​.
  • The capabilities to run robust reporting, analytics, and over 50 new insights and observations​.
  • The ability to create relevance at every interaction with novel ways to personalize the customer journey​.
2022 Q3 In Progress
  ODP Core

Data Core Services (DCS)

The ability to:

  • Engage customers and website visitors in unique, new ways that differentiate the brand​.
  • Build compelling digital experiences using data harmonized across all the systems.
  • Access segment membership and customer attributes that respect web time speeds for on-site personalization and multi-step customer journeys​.
2022 H2 In Progress
  ODP Core

Unified Recommendation Data Pipeline​

  • Generate recommendations based off a single data pipeline, regardless of the size of the product catalog or content library​.
  • Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​.
2022 H2 In Progress
  Web Experimentation Integration

Advanced Targeting (ODP Integration)​

  • Enable the integration in one-click with no development required​
  • In Web audience builder, the list of pre-built segments from ODP are automatically made available to be used for experiments​
2022 Q2 In Progress
  Web Experimentation Core

Component Tracking​

In the Implementation tab, users can view which Pages, Events, Extensions, and Audiences are used in an active/paused experiment (and archive as needed).

2022 Q2 In Progress
  Web Experimentation R&D

Variation Based Segmentation

  • Experiment data automatically fed into ODP with a simple customer configuration​.
  • Using Advanced Targeting: ODP Segments for Web, can create and target segments based on previous experiments results.
2022 H2 R&D
  Web Experimentation Editing

Concurrent Editing

Notice banner that displays which other collaborators are working within the same parts of an experiment.

2022 Q3 Released
  Web Experimentation Core

Mutual Exclusivity for Edge​

Create exclusion groups that contain experiments wherein a visitor should not be bucketed into more than one of.

2022 H2 R&D
  Web Experimentation Core

Custom Code Minification​

  • Optional minification of custom code, configurable at a per custom code box level​.
  • Apply minification during the snippet build process, requiring no changes to the customer’s existing implementations.
2022 TBD Planning
  Product Recommendation Core

Headless library for product personalization​

Allow the use of enhanced library to integrate into a headless product personalization technology.​

2022 Q4 In Progress
  Product Recommendation Core

Product personalization cloud readiness on Azure​

Move Product Personalization onto Azure and migrate accounts onto instances around the globe. ​

2022 Q4 In Progress
  Content Cloud Core

.NET 6

  • Latest version of .NET for new solutions
  • Code Upgrade Assistant tool to automatically upgrade solution code (in collaboration with Microsoft)
  • Performance improvements across the board
2022 Q1 Continuous Release
  Content Cloud Core

.NET 6 Add-ons

Compatibility for .NET 6 for add-ons such as:

  • Content APIs
  • Content Intelligence
  • Content Recommendations
  • Search & Navigation
  • Social API
  • etc
2022 H1 Continuous Release
  Content Cloud Core

.NET 6 Service Migration

  • A self-serve, guided experience for transitioning to CMS 12 and Commerce 14 in the DXP Cloud Services
  • Parallel project to support independently finalizing migration process without disrupting current environments
  • Copy content on-demand from CMS 11 and Commerce 13 projects
  • Easily switch over hostnames to the new project while ensuring data consistency
2022 Q3 Released
  Content Cloud Core

Content Graph (GraphQL)

GraphQL API

Read more about it here.

2022 Q3 Beta
  Content Cloud Core

Headless Edit Mode

The Multi-channel Content Gadget extends some of the already familiar Navigation view (Pages, Sites, Tasks, Project items) and Assets view (Blocks, Media) functionalities to headless content, through the means of a (Multi-Channel) Content Tree. It can be used in pure headless scenarios (no Page Tree) or in hybrid mode (both Page tree and Multi-Channel Content Tree exist in the UI).

2022 Q2 Released
  Content Cloud Integration

OptiID Integration

  • Unified Opti ID allows users to hold a single account across all Optimizely products
  • Single Sign On allows users access to all Optimizely products that they are subscribed to
2022 H2 In Progress
  Content Cloud Core

Multi-channel Publishing / Headless Editing Improvements

  • Continual support for decoupled on-page editing within CMS
  • Preview functionality across multiple channels
2022 H2 In Progress
  Full Stack Core

Experiment and Feature Flag Rollback / Deploy Rules

  • Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed.
  • Roll out or roll back experiments and flags based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates.
TBD R&D
  Web Experimentation Integration

Google Analytics 4 Support

OOTB integration for GA4

2022 H2 Planning
  Web Experimentation Core

Extensions for Edge

Create easy-to-modify resuable changes called Extensions that can be quickly added to new variations when authoring experiments.

TBD Planning
  B2B Commerce Core

Product Badging

  • New area in administrative console for creation, scheduling, prioritizing, and assigning products
  • Leverage configurations within granular widgets to control display of badges
2022 Q3 In Progress
  B2B Commerce Core

Integration within Optimizely

  • Project Harmony - Provides a seamless user experience and a single client user login for all Optimizely products
  • Product Recs - Integrate with Optimizely's recommendation engine to increase conversion
  • ODP / DCS - Access the fulls cope of Optimizely Data Platform, including customer segments and AI/ML predictions
2022 H2 In Progress
  B2B Commerce Core

C# API SDK

Nuget package you can add to any .NET project

2022 Q3 In Progress
  Campaign Integration

ODP Connector

  • Sync Campaign events into ODP
  • Sync Customer Insights into Campaign recipient lists
  • Use ODP real-time segments for targeting in Campaign
2022 Q2 Released
  Campaign Core

Target Groups in Tx-Mails

  • Use target groups in transactional mails to individualize the messaging for your audience groups without the need to manually setup multiple trigger calls in your system
2022 H2 In Progress
  Campaign Data

Automated Opens in target groups

  • Filter recipients by automated opens
  • Filter occurence of automated opens by date and frequency
  • Automated opens include Apple Mail Privacy Protection proxy opens
2022 Q3 In Progress
  Campaign Integration

Closed Loop via REST API

  • Closed Loop interface is migrated from SOAP to REST API
2022 H2 In Progress
  Campaign Editing

Integrated image editor

  • Allows quick editing of images on email editor
  • Resize, crop, add text overlays, color adjustments and more
2022 Q2 Released
  Campaign Integration

Facebook Leads

  • Sync leads from Facebook Lead Ads (Instant forms) into recipient lists
  • Grow your newsletter subscriber base
2022 Q2 Released
  Full Stack Core

Multi-Armed Bandits and Stats Accelerator for Flags 2.0​

  • Create Multi-Armed Bandit and Stats Accelerator experiments on top of Feature Flags, pushing traffic to best performing feature configurations​.
  • Algorithmically reduce the time to statistical significance by letting Optimizely adjust traffic allocation automatically (Stats Accelerator).​
  • Algorithmically capture more value by letting Optimizely adjust traffic allocation to maximize positive impact (Multi-Armed Bandit).
2022 Q3 Released
  Full Stack Core

Multiple Experiments and Flags

Allow multiple experiments for a single Flag, stack rank experiments within a Flag for comparison, running same experiment in multiple locations with separate results, and delivering Full Stack personlization at scale.

2022 Q3 Beta
  Full Stack Core

Edge SDKs

Leverage serverless edge runtimes to do experimentation using the JS SDK, and having public repos for each edge platform using their standard deployment templates.

2022 Q2 Beta

Feature Highlights

In experimentation, we know that better features = better performance = greater insight. Optimizely invests heavily in building quality products to ensure that our customers have a deep knowledge of the patterns and interactions of their websites and applications. Having a comprehensive platform for your feature flagging needs increases your ability to test your applications, track customer engagement, and drive success through customer-driven data and insight. 

Best-in-class Experimentation with every Feature Flag
Test multiple variations of any feature and roll out the winner without an extra deployment
World-class Experimentation Support
Level-up your experimentation program by leveraging Optimizely's expertise in leading digital experimentation over the last decade and our community of experimentation experts
Ultra Low Latency Decisions
Use Optimizely's 12+ SDKs to make extremely fast decisions, so your experiments don't slow your customers' experiences
Targeted Deliveries
Roll out your features to a fraction of your overall traffic or to specific audiences for smooth releases
Multiple Concurrent Experiments per Feature Flag
Maximize the number of insights you can seek at the same time for the same feature
Mutually Exclusive Experiments
Eliminate spill-over effects from running multiple experiments in one customer experience. Leave the complexity of managing orthogonal experimental groups to Optimizely
Stats Accelerator
Minimize the time to statistical significance and insights by dynamically adjusting traffic allocation with machine learning
Multi-armed Bandit
Maximize conversions by dynamically allocating traffic to variations that show the best performance

See our full feature list here.

Experiment Types

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Multi-Armed Bandits
Using data science, pick a performant feature variation faster. You decide what to optimize for
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Multivariate Testing ?
Test multiple variables in A/B testing
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Feature Management

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Kill switches ?
Need to roll something back quickly without a deploy/software update? Kill features remotely
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Progressive delivery capability ?
Slowly roll out new features and back using the UI
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App feature management ?
Skip long deployment cycles and App Store review and remotely configure features in mobile, OTT and other apps
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Phased roll outs ?
Use targeting rules and percentage roll outs to determine who sees what and when
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Feature Rollouts ?
Rollout new features for your users to view live
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Feature Flags ?
Toggle features on/off remotely or use percentage rollouts
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Feature Variables ?
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API & SDKs

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Event Data Export ?
Access your event data programmatically
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REST API
Use the REST API to control your experiments
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Webhooks
Notifies your system when a project is updated
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SDKs ?
Server-side, client side, mobile, and OTT kits
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Implementation

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Environments
Implement different environments and platforms
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Whitelisting ?
Shows specified variations to a few, select users
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Integrations
Apps, CMS, code references, etc.
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Logging
Logs information about your experiments to help you with debugging
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Security and Administrative Control

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

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User-Based Roles & Permissions ?
Assign different roles (Administrators, Project Owners, Editors, and Viewers) to each person on the team
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Results

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Experiment results page
See results for your experiment on a results page
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Stats Engine
Statistical framework that lets you run experiments and easily interpret results
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Metrics
Track the performance of your experiments
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Offline Events ?
Programmatically send events to results using offline events endpoint
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Custom Segmentation
Allows segmentation by specific parameters (i.e. browser type, device type, campaign, etc.)
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Targeting

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

Bucketing and provisioning ?
Use advanced audience rule sets to group and target users
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Audience Builder
Create your audience based on criteria you set
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Custom Attributes (Visual Editor)
Add visitors to your experiment based on custom information without using code
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Program Management and Support

Optimizely

LaunchDarkly

VWO

Split.io

ABTasty

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Workflow & Approvals ?
Assign different phases of the experiment process to your team and approve next steps
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More Features

Optimizely excels above its competitors in features and quality. Click below to find a list of additional features when you choose Full Stack for your feature flagging needs.

Last updated: Sep 13, 2022