Create exclusion groups and map experiments to these groups in order to run assigned experiments mutually exclusive. Visitors will only ever be bucketed into one experiment within each group.

Able to use out of the box powerful targeting options for Feature Experimentation, including behavioral targeting and uploaded list targeting in ODP.

Enabling a live view and filtering of events that are being sent to Optimizely.

Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed​ and based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates​.

See analytics such as how often Feature Flags are evaluated and how many visitors are bucketed into Feature Flags.

• In-app migration wizard to migrate legacy Full Stack projects to Full Stack 2.0​
• Migration retains all flags and experiments allowing a seamless transition

Use feature flags and experiments natively in your Flutter environment.

Create teams, add sites and touchpoints to allow teams to experiment more, with tools for collaboration and program reporting at an enterprise scale.

Web: Manage locations, product allocations (min/max stock quantities), label creation, and low/high volume stock reporting.​

Mobile App: Barcode scanner, update inventory quantities & place replenishment orders​.

Direct access to Source Code

Upgrade the underlying ElasticSearch within B2B Commerce to current version.

• Webhooks - New integration points to facilitate event-based or real-time integrations
• Integration Package Deployment - Enable tech partners to package integrations they develop and deploy to any customers
• Leverage Opti Connect Platform (OCP) when applicable

• A step-by-step and guided experience that takes you through the transition to CMS 12 and Commerce 14 in DXP Cloud Services
• Create a parallel project to independently develop sites on CMS 12 and Commerce 14 and above
• Copy content on-demand from a source CMS 11 / Commerce 13 project
• Easily switch over hostnames to new project while ensuring data consistency

• API coverage of core commerce functions​
• React storefront starter site
• JS and .NET SDKs

• Improve usability and efficiency of the promotion tools
• Simple and performant management tools

Enhanced APIs for additional scenarios​:

• Content Delivery​
• Content Definitions​
• Content Management ​(currently adding media support)​
• JS and .NET SDKs​

• Available via Labs
• Enabling Fluid/Liquid as supported scripting language within CMS 12​. (Fluid is the .NET port of Liquid, invented by Shopify in 2006)
• Demo site based on Foundation​.

• CMS module to expose Marketing Orchestration (Welcome) in the CMS UI.
• Access to centrally managed folders for assets in the DAM, enabling better management and oversight.

Integration from Welcome to Content Cloud:

• Content Type Import​
  • Import CMS Content Types into Welcome for use in the HTML Editor​
• Production
  • Embedded content components to reflect CMS page build within Welcome
  • Form entry page build​
  • CMS Preview capability​
• JS & Social​
  • Deployment of Welcome JS snippet and automatic retrieval of published URLs

• Adding a one-click integration to the ODP's App Directory. This integration to the CMS will bring in customer and engagement data​.
• Embed JavaScript on the content site to track standard pageview events and any custom events, like video views or form fills, unique to your brand​.

• Generate recommendations based off a single data pipeline, regardless of the size of their product catalog or content library​
• Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​

• Ensure that data collection and storage remains in the region and geolocation required by data privacy laws.​
• Ensure Optimizely complies with local data laws for data access​.
• Application for APJ clients is hosted in Europe (app.zaius.com.au)​.

• Adding a one-click integration to the ODP's App Directory. This integration to B2B Commerce will bring in products, orders and customer data​.
• Embed JavaScript on the commerce site to track standard commerce events and custom events unique to your brand​.

• The ability to quickly and easily integrate the commerce data into the CDP without manual assistance​.
• The capabilities to run robust reporting, analytics, and over 50 new insights and observations​.
• The ability to create relevance at every interaction with novel ways to personalize the customer journey​.

The ability to:

• Engage customers and website visitors in unique, new ways that differentiate the brand​.
• Build compelling digital experiences using data harmonized across all the systems.
• Access segment membership and customer attributes that respect web time speeds for on-site personalization and multi-step customer journeys​.

• Generate recommendations based off a single data pipeline, regardless of the size of the product catalog or content library​.
• Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​.

• Enable the integration in one-click with no development required​
• In Web audience builder, the list of pre-built segments from ODP are automatically made available to be used for experiments​

Users can view experiment usage of Pages, Events, Extensions, and Audiences and archive as needed.

• Experiment data automatically fed into ODP with a simple customer configuration​.
• Using Advanced Targeting: ODP Segments for Web, can create and target segments based on previous experiments results.

Create exclusion groups that contain isolated experiments wherein any visitor who sees Experiment A will not see Experiment B, and vice versa.

• Optional minification of custom code, configurable at a per custom code box level​.
• Apply minification during the snippet build process, requiring no changes to the customer’s existing implementations.

Allow the use of enhanced library to integrate into a headless product personalization technology.​

Move Product Personalization onto Azure and migrate accounts onto instances around the globe. ​

• Latest version of .NET for new solutions
• Code Upgrade Assistant tool to automatically upgrade solution code (in collaboration with Microsoft)
• Performance improvements across the board

Compatibility for .NET 6 for add-ons such as:

• Content APIs
• Content Intelligence
• Content Recommendations
• Search & Navigation
• Social API
• etc

• A self-serve, guided experience for transitioning to CMS 12 and Commerce 14 in the DXP Cloud Services
• Parallel project to support independently finalizing migration process without disrupting current environments
• Copy content on-demand from CMS 11 and Commerce 13 projects
• Easily switch over hostnames to the new project while ensuring data consistency

• GraphQL API
• Full-text search
• Decoupled preview
• Content app search
• Edge caching using CDN workers

Read more about it here.

• Unified Opti ID allows users to hold a single account across all Optimizely products
• Single Sign On allows users access to all Optimizely products that they are subscribed to

• Continual support for decoupled on-page editing within CMS
• Preview functionality across multiple channels

• Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed.
• Roll out or roll back experiments and flags based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates.

A very simple, one-click step to integrate Web with GA4.

Create easy-to-modify resuable changes called Extensions that can be quickly added to new variations when authoring experiments.

• New area in administrative console for creation, scheduling, prioritizing, and assigning products
• Leverage configurations within granular widgets to control display of badges

• Project Harmony - Provides a seamless user experience and a single client user login for all Optimizely products
• Product Recs - Integrate with Optimizely's recommendation engine to increase conversion

Nuget package you can add to any .NET project

• Sync Campaign events into ODP
• Sync Customer Insights into Campaign recipient lists
• Use ODP real-time segments for targeting in Campaign

• Use target groups in transactional mails to individualize the messaging for your audience groups without the need to manually setup multiple trigger calls in your system

• Filter recipients by automated opens
• Filter occurence of automated opens by date and frequency
• Automated opens include Apple Mail Privacy Protection proxy opens

• Closed Loop interface is migrated from SOAP to REST API

• Allows quick editing of images on email editor
• Resize, crop, add text overlays, color adjustments and more

• Sync leads from Facebook Lead Ads (Instant forms) into recipient lists
• Grow your newsletter subscriber base

Migration of key report center capabilities from CMS 11

• Comparable capabilities to what's available with Optimizely HTML helpers
• Ability to build razor views that more closely resemble the generated HTML using Tag Helpers

• New REST APIs to be able to build real time segments programmatically
• Expand system capacity as we scale customers globally
• Expose webhooks for external developers to use
• Support Web Experimentation Integration

• Schedule a Flag or Rule to toggle on/off
• Schedule traffic allocation percentages

• Access Content Marketing by navigating through a branded login page with custom URL
• Custom domains will also allow automatic system access via SSO, ensuring users can view shareable links outside of Content Marketing

Embed files from 3rd-party platforms such as Google, as well as designs from Figma, Invision & more, simply by pasting a direct link, and enable your entire team to preview and collaborate.

Create and update marketing work requests from external platforms.

Admins can now change the default setting for auto-geneartion of public URLs for assets uploaded directly to the library.

Manage assignments, share proofs, collaborate on feedback, and send final assets - all without leaving your favorite design tools.

Use milestones to indicate significant marketing activities on the calendar.

Subscribe to all types of Optimizely Content Marketing notifications and interact with them (e.g. reply, view attachments, etc.) from directly within Microsoft Teams.

• Subscribe to notifications from any/all instances
• Preview attachments within notifications
• Access key areas of the CMP via direct links

Manage experimentation lifecycle - from ideation, collaboration, production and approvals - and then pass to Experimentation to codify.

• Create Multi-Armed Bandit and Stats Accelerator experiments on top of Feature Flags, pushing traffic to best performing feature configurations​.
• Algorithmically reduce the time to statistical significance by letting Optimizely adjust traffic allocation automatically (Stats Accelerator).​
• Algorithmically capture more value by letting Optimizely adjust traffic allocation to maximize positive impact (Multi-Armed Bandit).

Allow multiple experiments for a single Flag, stack rank experiments within a Flag for comparison, running same experiment in multiple locations with separate results, and delivering Feature Experimentation personlization at scale.

Leverage serverless edge runtimes to do experimentation using the JS SDK, and having public repos for each edge platform using their standard deployment templates.