Unlock digital potential

We are always working hard at improving our products, from using the latest technologies available, to expanding our features and capabilities, and to helping drive organizations from stable to an adaptive mindset and produce desired outcomes.

Get the latest updates on our product roadmap! What we are planning, what we are working on, what we have released as beta, and more.

*All dates/timing are subject to change. Statuses will be updated at least on a quarterly basis.

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Product

Type

Title

Desc

Year

Timing

Status

  Feature Experimentation Core

Mutually Exclusive Experiments for Flags 2.0​

Create exclusion groups and map experiments to these groups in order to run assigned experiments mutually exclusive. Visitors will only ever be bucketed into one experiment within each group.

2022 Q3 Released
  Feature Experimentation Integration

Advanced Targeting (ODP Integration)

Able to use out of the box powerful targeting options for Feature Experimentation, including behavioral targeting and uploaded list targeting in ODP.

2022 Q4 In Progress
  Feature Experimentation Core

Event Inspector

Enabling a live view and filtering of events that are being sent to Optimizely.

2022 Q4 Planning
  Feature Experimentation R&D

Intelligent Rollback & Deploy

Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed​ and based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates​.

TBD R&D
  Feature Experimentation R&D

Flag Analytics

See analytics such as how often Feature Flags are evaluated and how many visitors are bucketed into Feature Flags.

TBD R&D
  Feature Experimentation Core

FS 2.0 One-Click Migration Path​

  • In-app migration wizard to migrate legacy Full Stack projects to Full Stack 2.0​
  • Migration retains all flags and experiments allowing a seamless transition
2022 Q4 Planning
  Feature Experimentation Core

Flutter SDK

Use feature flags and experiments natively in your Flutter environment.

2022 Q4 In Progress
  Feature Experimentation Integration

Program Management

Create teams, add sites and touchpoints to allow teams to experiment more, with tools for collaboration and program reporting at an enterprise scale.

2022 Q3 In Progress
  B2B Commerce Core

Vendor Managed Inventory (VMI)

Web: Manage locations, product allocations (min/max stock quantities), label creation, and low/high volume stock reporting.​

Mobile App: Barcode scanner, update inventory quantities & place replenishment orders​.

2022 Q4 Beta
  B2B Commerce Core

Mobile App SDK

Direct access to Source Code

2022 Q4 In Progress
  B2B Commerce Core

Upgrade Search

Upgrade the underlying ElasticSearch within B2B Commerce to current version.

2022 Q4 Planning
  B2B Commerce Core

Tech Marketplace

  • Webhooks - New integration points to facilitate event-based or real-time integrations
  • Integration Package Deployment - Enable tech partners to package integrations they develop and deploy to any customers
  • Leverage Opti Connect Platform (OCP) when applicable
2023 TBD In Progress
  B2C Commerce Core

.NET 5 (and beyond) Cloud Migration

  • A step-by-step and guided experience that takes you through the transition to CMS 12 and Commerce 14 in DXP Cloud Services
  • Create a parallel project to independently develop sites on CMS 12 and Commerce 14 and above
  • Copy content on-demand from a source CMS 11 / Commerce 13 project
  • Easily switch over hostnames to new project while ensuring data consistency
2022 Q2 Released
  B2C Commerce Core

Commerce APIs

  • API coverage of core commerce functions​
  • React storefront starter site
  • JS and .NET SDKs
2022 Q3 In Progress
  B2C Commerce Core

Improved Promotions

  • Improve usability and efficiency of the promotion tools
  • Simple and performant management tools
2022 H2 In Progress
  Content Management Core

Content APIs

Enhanced APIs for additional scenarios​:

  • Content Delivery​
  • Content Definitions​
  • Content Management ​(currently adding media support)​
  • JS and .NET SDKs​
2022 H1 Continuous Release
  Content Management Core

Non-Razor Templating

  • Available via Labs
  • Enabling Fluid/Liquid as supported scripting language within CMS 12​. (Fluid is the .NET port of Liquid, invented by Shopify in 2006)
  • Demo site based on Foundation​.
2022 Q3 In Progress
  Content Management Integration

Welcome DAM Integration

  • CMS module to expose Marketing Orchestration (Welcome) in the CMS UI.
  • Access to centrally managed folders for assets in the DAM, enabling better management and oversight.
2022 Q3 Released
  Content Management Integration

Welcome Structured Content Integration

Integration from Welcome to Content Cloud:

  • Content Type Import​
    • Import CMS Content Types into Welcome for use in the HTML Editor​
  • Production
    • Embedded content components to reflect CMS page build within Welcome
    • Form entry page build​
    • CMS Preview capability​
  • JS & Social​
    • Deployment of Welcome JS snippet and automatic retrieval of published URLs
2022 H2 Beta
  Content Management Integration

ODP to CMS 12

  • Adding a one-click integration to the ODP's App Directory. This integration to the CMS will bring in customer and engagement data​.
  • Embed JavaScript on the content site to track standard pageview events and any custom events, like video views or form fills, unique to your brand​.
2022 Q1 Beta
  Content Management Core

Content Intelligence and Recommendations

  • Generate recommendations based off a single data pipeline, regardless of the size of their product catalog or content library​
  • Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​
2022 Q4 Beta
  ODP Data

APJ Data Residency

  • Ensure that data collection and storage remains in the region and geolocation required by data privacy laws.​
  • Ensure Optimizely complies with local data laws for data access​.
  • Application for APJ clients is hosted in Europe (app.zaius.com.au)​.
2022 Q1 Released
  ODP Integration

B2B Commerce Integration

  • Adding a one-click integration to the ODP's App Directory. This integration to B2B Commerce will bring in products, orders and customer data​.
  • Embed JavaScript on the commerce site to track standard commerce events and custom events unique to your brand​.
2022 H2 In Progress
  ODP Data

Real Time Data Availability

  • The ability to quickly and easily integrate the commerce data into the CDP without manual assistance​.
  • The capabilities to run robust reporting, analytics, and over 50 new insights and observations​.
  • The ability to create relevance at every interaction with novel ways to personalize the customer journey​.
2022 Q3 In Progress
  ODP Core

Data Core Services (DCS)

The ability to:

  • Engage customers and website visitors in unique, new ways that differentiate the brand​.
  • Build compelling digital experiences using data harmonized across all the systems.
  • Access segment membership and customer attributes that respect web time speeds for on-site personalization and multi-step customer journeys​.
2022 Q3 Beta
  ODP Core

Unified Recommendation Data Pipeline​

  • Generate recommendations based off a single data pipeline, regardless of the size of the product catalog or content library​.
  • Recommendations generated from the single data pipeline are available via GraphQL and REST APIs​.
2022 H2 In Progress
  Web Experimentation Integration

Advanced Targeting (ODP Integration)​

  • Enable the integration in one-click with no development required​
  • In Web audience builder, the list of pre-built segments from ODP are automatically made available to be used for experiments​
2022 Q4 Beta
  Web Experimentation Core

Component Tracker

Users can view experiment usage of Pages, Events, Extensions, and Audiences and archive as needed.

2022 Q4 In Progress
  Web Experimentation R&D

Variation Based Segmentation

  • Experiment data automatically fed into ODP with a simple customer configuration​.
  • Using Advanced Targeting: ODP Segments for Web, can create and target segments based on previous experiments results.
2022 H2 R&D
  Web Experimentation Core

Mutual ExclusiveExperiments

Create exclusion groups that contain isolated experiments wherein any visitor who sees Experiment A will not see Experiment B, and vice versa.

2022 Q4 Beta
  Web Experimentation Core

Custom Code Minification​

  • Optional minification of custom code, configurable at a per custom code box level​.
  • Apply minification during the snippet build process, requiring no changes to the customer’s existing implementations.
TBD R&D
  Product Recommendation Core

Headless library for product personalization​

Allow the use of enhanced library to integrate into a headless product personalization technology.​

2022 Q4 In Progress
  Product Recommendation Core

Product personalization cloud readiness on Azure​

Move Product Personalization onto Azure and migrate accounts onto instances around the globe. ​

2022 Q4 In Progress
  Content Management Core

.NET 6

  • Latest version of .NET for new solutions
  • Code Upgrade Assistant tool to automatically upgrade solution code (in collaboration with Microsoft)
  • Performance improvements across the board
2022 Q1 Continuous Release
  Content Management Core

.NET 6 Add-ons

Compatibility for .NET 6 for add-ons such as:

  • Content APIs
  • Content Intelligence
  • Content Recommendations
  • Search & Navigation
  • Social API
  • etc
2022 H1 Continuous Release
  Content Management Core

.NET 6 Service Migration

  • A self-serve, guided experience for transitioning to CMS 12 and Commerce 14 in the DXP Cloud Services
  • Parallel project to support independently finalizing migration process without disrupting current environments
  • Copy content on-demand from CMS 11 and Commerce 13 projects
  • Easily switch over hostnames to the new project while ensuring data consistency
2022 Q3 Released
  Content Management Core

Content Graph (GraphQL)

  • GraphQL API
  • Full-text search
  • Decoupled preview
  • Content app search
  • Edge caching using CDN workers

Read more about it here.

2022 Q2 Beta
  Content Management Integration

OptiID Integration

  • Unified Opti ID allows users to hold a single account across all Optimizely products
  • Single Sign On allows users access to all Optimizely products that they are subscribed to
2022 H2 In Progress
  Content Management Core

Multi-channel Publishing / Headless Editing Improvements

  • Continual support for decoupled on-page editing within CMS
  • Preview functionality across multiple channels
2022 H2 In Progress
  Feature Experimentation Core

Experiment and Feature Flag Scheduling

  • Roll out or roll back experiments and flags based on defined rules, such as time of day or time passed.
  • Roll out or roll back experiments and flags based on impact on core metrics, quickly turning off features that produce adverse impacts like errors or drops in conversion rates.
TBD R&D
  Web Experimentation Integration

Google Analytics 4 Support

A very simple, one-click step to integrate Web with GA4.

2022 Q4 In Progress
  Web Experimentation Core

Experiment Extensions / Templates

Create easy-to-modify resuable changes called Extensions that can be quickly added to new variations when authoring experiments.

2022 Q4 Planning
  B2B Commerce Core

Product Badging

  • New area in administrative console for creation, scheduling, prioritizing, and assigning products
  • Leverage configurations within granular widgets to control display of badges
2022 Q4 In Progress
  B2B Commerce Core

Integration within Optimizely

  • Project Harmony - Provides a seamless user experience and a single client user login for all Optimizely products
  • Product Recs - Integrate with Optimizely's recommendation engine to increase conversion
2022 H2 In Progress
  B2B Commerce Core

C# API SDK

Nuget package you can add to any .NET project

2022 Q3 In Progress
  Campaign Integration

ODP Connector

  • Sync Campaign events into ODP
  • Sync Customer Insights into Campaign recipient lists
  • Use ODP real-time segments for targeting in Campaign
2022 Q2 Released
  Campaign Core

Target Groups in Tx-Mails

  • Use target groups in transactional mails to individualize the messaging for your audience groups without the need to manually setup multiple trigger calls in your system
2022 H2 In Progress
  Campaign Data

Automated Opens in target groups

  • Filter recipients by automated opens
  • Filter occurence of automated opens by date and frequency
  • Automated opens include Apple Mail Privacy Protection proxy opens
2022 Q3 In Progress
  Campaign Integration

Closed Loop via REST API

  • Closed Loop interface is migrated from SOAP to REST API
2022 H2 In Progress
  Campaign Editing

Integrated image editor

  • Allows quick editing of images on email editor
  • Resize, crop, add text overlays, color adjustments and more
2022 Q2 Released
  Campaign Integration

Facebook Leads

  • Sync leads from Facebook Lead Ads (Instant forms) into recipient lists
  • Grow your newsletter subscriber base
2022 Q2 Released
  Content Management Core

Report Center

Migration of key report center capabilities from CMS 11

2022 Q3 Released
  Content Management Core

Tag Helpers

  • Comparable capabilities to what's available with Optimizely HTML helpers
  • Ability to build razor views that more closely resemble the generated HTML using Tag Helpers
2022 Q4 In Progress
  ODP Core

Real Time Segmentation (API)

  • New REST APIs to be able to build real time segments programmatically
  • Expand system capacity as we scale customers globally
  • Expose webhooks for external developers to use
  • Support Web Experimentation Integration
2022 Q3 Released
  Feature Experimentation Core

Flag & Rule Scheduling

  • Schedule a Flag or Rule to toggle on/off
  • Schedule traffic allocation percentages
2022 Q4 In Progress
  Content Marketing Core

Custom Login Page

  • Access Content Marketing by navigating through a branded login page with custom URL
  • Custom domains will also allow automatic system access via SSO, ensuring users can view shareable links outside of Content Marketing
2022 Q3 Released
  Content Marketing Core

Embedded Content via URL

Embed files from 3rd-party platforms such as Google, as well as designs from Figma, Invision & more, simply by pasting a direct link, and enable your entire team to preview and collaborate.

2022 Q3 Released
  Content Marketing Core

Marketing Work Request API

Create and update marketing work requests from external platforms.

2022 Q3 Released
  Content Marketing Core

Public Link

Admins can now change the default setting for auto-geneartion of public URLs for assets uploaded directly to the library.

2022 Q3 Released
  Content Marketing Integration

Adobe XD Plugin

Manage assignments, share proofs, collaborate on feedback, and send final assets - all without leaving your favorite design tools.

2022 Q3 Beta
  Content Marketing Core

Campaign Milestones

Use milestones to indicate significant marketing activities on the calendar.

2022 Q4 In Progress
  Content Marketing Integration

Microsoft Teams Integration

Subscribe to all types of Optimizely Content Marketing notifications and interact with them (e.g. reply, view attachments, etc.) from directly within Microsoft Teams.

  • Subscribe to notifications from any/all instances
  • Preview attachments within notifications
  • Access key areas of the CMP via direct links
2022 Q4 In Progress
  Content Marketing Core

Experiment Planning & Collaboration

Manage experimentation lifecycle - from ideation, collaboration, production and approvals - and then pass to Experimentation to codify.

2022 Q4 Planning
  Feature Experimentation Core

Multi-Armed Bandits and Stats Accelerator for Feature Experimentation

  • Create Multi-Armed Bandit and Stats Accelerator experiments on top of Feature Flags, pushing traffic to best performing feature configurations​.
  • Algorithmically reduce the time to statistical significance by letting Optimizely adjust traffic allocation automatically (Stats Accelerator).​
  • Algorithmically capture more value by letting Optimizely adjust traffic allocation to maximize positive impact (Multi-Armed Bandit).
2022 Q3 Released
  Feature Experimentation Core

Multiple Experiments and Flags

Allow multiple experiments for a single Flag, stack rank experiments within a Flag for comparison, running same experiment in multiple locations with separate results, and delivering Feature Experimentation personlization at scale.

2022 Q4 Beta
  Feature Experimentation Core

Edge SDKs

Leverage serverless edge runtimes to do experimentation using the JS SDK, and having public repos for each edge platform using their standard deployment templates.

2022 Q2 Released