Optimizely Product Evolution

As Optimizely’s product suite has expanded, we have refreshed our add-on offerings either through development or expansion. Below is a chart showing opportunities where Optimizely has either updated a name of a product or replaced an existing product with a new one.

Previous Product Name New Product Name Origin of New Product Details of New Offering
Episerver Advance Optimizely Content Recommendations & Intelligence Idio (Acquisition) Content Recommendations & Intelligence is available to all customers who owned Advance via free like-for-like migration. Please contact your sales representative or customer success manager for details.
Episerver Insight OR Episerver Visitor Intelligence OR Episerver CDP (All three represent same product) Optimizely Data Platform (ODP) Zaius (Acquisition) Optimizely Data Platform is available to all customers who owned Insight/Visitor Intelligence/CDP via free like-for-like migration. Please contact your sales representative or customer success manager for details.
Episerver DXC (Digital Experience Cloud) OR DXP (Digital Experience Platform) Optimizely Digital Experience Platform (DXP) None – product naming update No change to offering or service
Episerver CMS Optimizely Content Cloud None – product naming update No change to offering or service
Episerver Commerce Optimizely B2C Commerce Cloud None – product naming update No change to offering or service
Episerver Campaign Optimizely Campaign None – product naming update No change to offering or service
Episerver Delivra Optimizely Delivra None – product naming update No change to offering or service
Episerver Perform Optimizely Product Recommendations None – product naming update No change to offering or service
Episerver Reach Optimizely Email Product Recommendations None – product naming update No change to offering or service
Episerver Find Optimizely Search & Navigation None – product naming update No change to offering or service
Episerver Personalized Find Optimizely Product Search None – product naming update No change to offering or service
Episerver Social Optimizely Community API (ratings and reviews) None – product naming update No change to offering or service
Insite Commerce Optimizely B2B Commerce Cloud None – product naming update No change to offering or service
Insite Analytics Optimizely B2B Commerce Analytics None – product naming update No change to offering or service
InsiteMobile Optimizely Mobile None – product naming update No change to offering or service
InsitePIM Optimizely Product Information Management (PIM) None – product naming update No change to offering or service
Insite Portfolio Discountinued Discountinued Discountinued
Optimizely Web Optimizely Web Experimentation None – product naming update No change to offering or service
Optimizely Full Stack Optimizely Full Stack Same name as previous No change to offering or service
Optimizely Roll Outs (and Roll Outs+) Optimizely Rollouts None – product naming update No change to offering or service
Optimizely Intelligence Cloud New Product Category that includes all multi-tenant service products – not a specific product or offering.
Episerver Individualized Content / Experience Driven Commerce Optimizely Recommended Package New name for commercial bundle. These offerings are not different products, rather groups of products sold together. Connect with your account team to confirm which products are available within each offering.
Optimizely Optimization as a Service (OaaS) Commercial Product Bundle that includes Web Experimentation + Content OR Product Recommendations. Not a new/separate service. Please contact your sales representative or customer success manager for details.

 

Migration Details

Advance to Content Recommendations & Intelligence

We will be providing a free migration from our legacy Advance product to the new Optimizely Content Recommendations & Intelligence software.

Insight/Visitor Intelligence/CDP to Optimizely Data Platform

We will be providing a free migration from our legacy Insignt/Visitor Intelligence/CDP product to the new Optimizely Data Platform.

Last updated: Sep 29, 2021