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Ektron - time to tackle competitive FUD

Like many of us, toward the end of 2016, I was very excited that the U.S. election would soon be over. What a crazy year it was. Like many, I enjoy a good debate over real data and when both sides are civil. However, I’m not a fan of mudslinging, name calling, and language that lowers the level of the debate.

It’s no secret that we live in a highly competitive world, and last year’s election proves just that, where challenging statements are made to distract us from reality. This seems to be the case in the business world too, where competitors routinely highlight a customer’s “only” options, entice them with unrealistic financial incentives, or occasionally communicate misinformation about their competition.

Whether this approach is coming from a political party, politician, or a competitive organization or their associates, I’m quick to acknowledge that someone is attempting to take advantage of me. In this case, the approach is the continuing fear, uncertainty, and doubt (FUD) directed against my company, Episerver and our product, the Ektron CMS.

So, let it be very clear (again) - Episerver   has   no   plans   to   discontinue   the Ektron CMS. There are still many hundreds of Ektron clients using the platform every day who are an important part of the Episerver family, just as there are hundreds of customers using the Episerver CMS platform, which is also an important part of our family. Episerver was clear about this back in January 2015 when Ektron and Episerver merged and laid out a roadmap for the convergence of the best of both products into the next-generation Digital Experience Cloud platform. Customers who have chosen to make the move up to the Digital Experience Cloud, regardless of product heritage, have been fully supported through every step of the process by Episerver and our partners with great success. Episerver continues to offer this support for all customers, just as we continue to support customers who chose to remain on their current investment for now. 

While we know that we are genuine with our position (after all, it’s now over two years since we outlined it), and stand behind all customers through their digital experience journeys, we also encourage your own validation with our many customer references, from those that have made the move as well as those that are planning to do so but are still on the Ektron CMS or older versions of the Episerver CMS platform.

Please consult with your account manager today who can connect you with many reference accounts who have moved up to the Digital Experience Cloud. If you are still not ready, that’s OK too, because when the time is right, we’re ready for you. Until then, we have you covered.


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