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Optimizely Product Evolution

As Optimizely’s product suite has expanded, we have refreshed our add-on offerings either through development or expansion. Below is a chart showing opportunities where Optimizely has either updated a name of a product or replaced an existing product with a new one.

Previous Product Name New Product Name Origin of New Product Details of New Offering
Episerver Advance / Content Intelligence Optimizely Content Recommendations Idio (Acquisition) Content Recommendations & Intelligence is available to all customers who owned Advance via free like-for-like migration. Please contact your sales representative or customer success manager for details.
Episerver Insight OR Episerver Visitor Intelligence OR Episerver CDP (All three represent same product) Optimizely Data Platform (ODP) Zaius (Acquisition) Optimizely Data Platform is available to all customers who owned Insight/Visitor Intelligence/CDP via free like-for-like migration. Please contact your sales representative or customer success manager for details.
Episerver DXC (Digital Experience Cloud) OR DXP (Digital Experience Platform) Optimizely Digital Experience Platform (DXP) None – product naming update No change to offering or service
Episerver CMS / Content Cloud Optimizely Content Management System None – product naming update No change to offering or service
Episerver Commerce / B2C Commerce Cloud Optimizely Customized Commerce None – product naming update No change to offering or service
Episerver Campaign Optimizely Campaign None – product naming update No change to offering or service
Episerver Delivra Optimizely Delivra None – product naming update No change to offering or service
Episerver Perform / Product Recs Optimizely Product Recommendations None – product naming update No change to offering or service
Episerver Reach Optimizely Email Product Recommendations None – product naming update No change to offering or service
Episerver Find Optimizely Search & Navigation None – product naming update No change to offering or service
Episerver Personalized Find Optimizely Product Search None – product naming update No change to offering or service
Episerver Social Optimizely Community API (ratings and reviews) None – product naming update No change to offering or service
Insite Commerce / B2B Commerce Cloud Optimizely Configured Commerce None – product naming update No change to offering or service
Insite Analytics Optimizely B2B Commerce Analytics None – product naming update No change to offering or service
InsiteMobile Optimizely Mobile None – product naming update No change to offering or service
InsitePIM Optimizely Product Information Management (PIM) None – product naming update No change to offering or service
Insite Portfolio Discountinued Discountinued Discountinued
Optimizely Web Optimizely Web Experimentation None – product naming update No change to offering or service
Optimizely Full Stack Optimizely Feature Experimentation None – product naming update No change to offering or service
Optimizely Roll Outs (and Roll Outs+) Optimizely Rollouts None – product naming update No change to offering or service
Personalization Optimizely Personalization New An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 
Program Management Optimizely Program Management New An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 
Welcome Optimizely Content Marketing Platform None – product naming update No change to offering or service
DAM Optimizely Digital Asset Management None – product naming update No change to offering or service
Optimizely Intelligence Cloud Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details.
Optimizely Optimization as a Service (OaaS) Commercial Product Bundle that includes Web Experimentation + Content OR Product Recommendations. Not a new/separate service. Please contact your sales representative or customer success manager for details.
Episerver Individualized Content Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details. No new equal bundle. Products featured in the legacy bundles are: CMS, Find (Search & Navigation), Advance (Content Rec), Insight (ODP)
Experience Driven Commerce Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details. No new equal bundle. Products featured in the legacy bundles are: CMS, Commerce (Customized Commerce), Find (Search & Navigation), Personalized Find (Product Search), Perform (Product Rec), Reach (Email Product Rec), Advance (Content Rec), Insight (ODP)
Intelligent Campaigns Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details. No new equal bundle. Products featured in the legacy bundles are: Reach (Email Product Rec), Insight (ODP)
Content Cloud PLUS Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details. No new equal bundle. Products featured in the legacy bundles are: Content (CMS), Find (Search & Navigation), Advance (Content Rec)
Commere Cloud PLUS Packages are not sold to new customers These Commercial bundles were previously sold. Optimizely features new commercial bundles - please see www.optimizely.com for details. No new equal bundle. Products featured in the legacy bundles are: Content (CMS), Commerce (Customized Commerce), Find (Search & Navigation), Perform (Product Rec)

 

Migration Details

Advance to Content Recommendations & Intelligence

We will be providing a free migration from our legacy Advance product to the new Optimizely Content Recommendations & Intelligence software.

Insight/CDP to Optimizely Data Platform

Legacy Insight/CDP Product is being replaced by the Optimizely Data Platform.