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  Digital Experience Platform

Conducting business online requires a modern combination of marketing and digital commerce to engage customers on all of your channels. Deliver the best experiences to your customers with a combination of creative content, product information, and campaign automation. The platform unifies the right application of content management, digital commerce, and customer intelligence to deliver customer centric experiences on every channel.

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  Content Marketing Platform

Optimizely Content Marketing Platform is a content marketing platforms (CMP), a marketing resource management (MRM), and a digital asset management (DAM), all in one! It provides seamless integrations into leading systems to become your central operating system — helping you get the most out of your existing tech stack.

Overview  

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  Content Management System

Optimizely Content Management System is a content management system and digital marketing suite. It uses artificial intelligence to deliver individualized content experiences across all of your channels.

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  Web Experimentation

Optimizely Web Experimentation is a testing and optimization application. Test and optimize customer experiences such as format and messaging, which provides customer data driven preferences.

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  Feature Experimentation

Optimizely Feature Experimentation is the experimentation and optimization platform for development applications. This maximizes the performance and outcomes of an app, (rather than web experiences, like our Web Experimentation product).

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  Configured Commerce

Optimizely Configured Commerce (previously known as B2B Commerce) provides the flexibility required to manage the complex business rules and integration needs of enterprise business-to-business (B2B) and direct-to-consumer organizations.

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  Customized Commerce

Optimizely Customized Commerce (previously known as B2C Commerce) is a complete digital commerce suite. It uses artificial intelligence, to deliver personalized experiences, individualized search rankings and product recommendations.

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  Data Platform

Data-driven marketing teams use Data Platform to align their entire brand around the customer experience. Harmonize customer data across the Digital Experience Platform and the broader ecosystem. Gather a unified understanding of the customer context. Use powerful integrations to activate customer data with the right message at the right time during the customer journey.

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  Connect Platform

The Optimizely Connect Platform (OCP) empowers developers to streamline data ingestion and channel activation by creating new connectors that integrate seamlessly with any marketing suite.  Developers can publish their connectors to our App Directory, and marketers can easily install and use the apps to compose digital experiences. OCP makes it easy for developers to connect customer data sources and any marketing suite together and provides marketers with single-click activations that simplifies their job significantly.

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Recommendations

Provide best-next personalization at scale. Optimizely's Recommendations suite provides brands with a composable, always-on, predictive analytics engine to drive more revenue and deepen relationships. Custom-tailored to accelerate your business, the proper selection from Optimizely's 95+ personalization algorithms turn people's actions into actionable insights you can use to unlock continuous innovation at every step of the customer journey.

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