Grow with the world's leading digital experience platform

Optimizely has continuously been named leader in the industry in multiple areas: B2B Commerce (IDC, Sept 2020), DXP (Gartner, Jan 2021), Agile CMS (Forrester, Feb 2021), Experimentation (Forrester, June 2021), DXP (Forrester, July 2021), and CMS (IDC, Sept 2021).


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According to the "The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021" report, “Compared with other vendors we evaluated, Optimizely shows strength in testing and optimization, digital commerce, and platform operations. It also has strength in campaign management, customer journey management, and platform certifications.”

With our customer-centric DXP, consisting of Content Cloud, Intelligence Cloud and Commerce Cloud, we are able to help execute and complete the vision you have. No matter your tech stack or scale, we are here to help optimize your digital experiences.

 

Digital Experience Platform (DXP)

Conducting business online requires a modern combination of marketing and digital commerce to engage customers on all of your channels. Deliver the best experiences to your customers with a combination of creative content, product information, and campaign automation. The platform unifies the right application of content management, digital commerce, and customer intelligence to deliver customer centric experiences on every channel.

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Content Cloud

Content Cloud is a content management system and digital marketing suite. It uses artificial intelligence to deliver individualized content experiences across all of your channels.

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B2B Commerce Cloud

Optimizely B2B Commerce Cloud provides the flexibility required to manage the complex business rules and integration needs of enterprise business-to-business (B2B) and direct-to-consumer organizations.

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B2C Commerce Cloud

Optimizely B2C Commerce is a complete digital commerce suite. It uses artificial intelligence, to deliver personalized experiences, individualized search rankings and product recommendations.

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Optimizely Data Platform (ODP)

Data-driven marketing teams use Optimizely Data Platform to align their entire brand around the customer experience. Harmonize customer data across the Digital Experience Platform and the broader ecosystem. Gather a unified understanding of the customer context. Use powerful integrations to activate customer data with the right message at the right time during the customer journey.

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Recommendations

Provide best-next personalization at scale. Optimizely's Recommendations suite provides brands with a composable, always-on, predictive analytics engine to drive more revenue and deepen relationships. Custom-tailored to accelerate your business, the proper selection from Optimizely's 95+ personalization algorithms turn people's actions into actionable insights you can use to unlock continuous innovation at every step of the customer journey.

 

Full Stack

Full Stack is the experimentation and optimization platform for development applications. This maximizes the performance and outcomes of an app, (rather than web experiences, like our Web Experimentation Product).

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Web Experimentation

Web Experimentation is a testing and optimization application. Test and optimize customer experiences such as format and messaging, which provides customer data driven preferences.

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Last updated: Nov 20, 2021