Optimizely products and features

The Optimizely platform includes content management and e-commerce capabilities, experimentation, marketing automation, advanced personalization, as well as powerful search and analytics capabilities. See packaging and pricing for commercial details. 


Content_32.svgContent management

Optimizely CMS (Optimizely Content Cloud) provides powerful web content management capabilities, including an intuitive user interface, multi-publishing and approval features, and a flexible API with headless options.  

    Marketing_32.svgMerchandising with content management

    Optimizely Commerce (Optimizely Commerce Cloud) combines strong e-commerce capabilities with an intuitive web content management user interface, and a flexible API for customization and extensions. 

    Commerce_B2B_32.svg Merchandising for business-to-business

    Optimizely B2B Commerce (Optimizely B2B Commerce Cloud) is designed specifically for getting B2B e-commerce sites quickly up and running. The service is fully scalable and configurable for integrations with ERP, PIM, and other back-end systems.

      Marketing_32.svgMarketing automation

      Marketing automation includes Optimizely Campaign for cross-channel automated campaign management, with creation of omnichannel campaign content such as email and SMS, and campaign analytics. There are also a number of connectors for other popular marketing tools like Delivra, Salesforce, and Microsoft Dynamics.

        Personalization_32.svgPersonalized content and search

        The Optimizely Personalization suite includes tracking, personalized product/content recommendations and search results, automated message triggering, and visualization of profile data analysis.

        Optimizely Content Recommendations -personalized content suggestions.

          Optimizely Product Recommendations -personalized product suggestions.

            Optimizely Email Recommendations - personalized email content.

              Optimizely Personalized Search & Navigation  - personalized search results.

                Optimizely Visitor Intelligence  - profile and segment management.

                  Experimentation_32.svg Delivery & Experimentation

                  Delivery & experimentation components include A/B testing and rollout capabilities to manage digital experiments, allowing you to optimize design, content, e-commerce, and personalization experiences.

                    Search_32.svgSearch & navigation

                    Optimizely Search & Navigation extends the search features for Optimizely, and lets you build advanced personalization filtering and faceted navigation, based on the behavior of website visitors and a fluent API.

                      Content_32.svgCommunity API features & user-generated content

                      Optimizely Community API is a micro-services-based real-time API with extensible services for modeling and managing user-generated content such as ratings and comments. 

                        Addons_32.svgApps & integrations

                        Add-ons for Optimizely allows you to extend the platform within many areas such as analytics, marketing automation, payments, DAM systems, and translation.

                        See Optimizely integrations and add-ons.

                        Cloud_32.svgDigital Experience Platform - cloud services

                        Run your Optimizely Digital Experience Platform (DXP) solution using Optimizely cloud services, and get elastic scaling, high speed, robust security, and managed service with expert support and self-service capabilities.

                         See Opimizely Digital Experience Platform cloud services.

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