Optimizely products and features

The Optimizely platform includes Optimizely CMS and Commerce, marketing automation, powerful search and analytics capabilities, and personalization including content and product recommendations, and personalized search. See packaging and pricing for commercial details. 


Content_32.svgContent management

Optimizely CMS (Optimizely Content Cloud) provides powerful web content management capabilities, including an intuitive user interface, multi-publishing and approval features, and a flexible API with headless options.  

    Marketing_32.svgMerchandising with content management

    Optimizely Commerce (Optimizely Commerce Cloud) combines strong e-commerce capabilities with an intuitive web content management user interface, and a flexible API for customization and extensions. 

    Commerce_B2B_32.svg Merchandising for business-to-business

    Optimizely B2B Commerce (Optimizely B2B Commerce Cloud) is designed specifically for getting B2B e-commerce sites quickly up and running. The service is fully scalable and configurable for integrations with ERP, PIM, and other back-end systems.

      Marketing_32.svgMarketing automation

      Marketing automation includes Optimizely Campaign for cross-channel automated campaign management, with creation of omnichannel campaign content such as email and SMS, and campaign analytics. There are also a number of connectors for other popular marketing tools like Delivra, Salesforce, and Microsoft Dynamics.

        Personalization_32.svgPersonalized content and search

        The Optimizely Personalization suite includes tracking, personalized product/content recommendations and search results, automated message triggering, and visualization of profile data analysis.

        Optimizely Content Recommendations -personalized content suggestions.

          Optimizely Product Recommendations -personalized product suggestions.

            Optimizely Email Recommendations - personalized email content.

              Optimizely Personalized Search & Navigation  - personalized search results.

                Optimizely Visitor Intelligence  - profile and segment management.

                  Experimentation_32.svg Delivery & Experimentation

                  Delivery & experimentation components include A/B testing and rollout capabilities to manage digital experiments, allowing you to optimize design, content, e-commerce, and personalization experiences.

                    Search_32.svgSearch & navigation

                    Optimizely Search & Navigation extends the search features for Optimizely, and lets you build advanced personalization filtering and faceted navigation, based on the behavior of website visitors and a fluent API.

                      Content_32.svgCommunity API features & user-generated content

                      Optimizely Community API is a micro-services-based real-time API with extensible services for modeling and managing user-generated content such as ratings and comments. 

                        Addons_32.svgApps & integrations

                        Add-ons for Optimizely allows you to extend the platform within many areas such as analytics, marketing automation, payments, DAM systems, and translation.

                        See Optimizely integrations and add-ons.

                        Cloud_32.svgDigital Experience Platform - cloud services

                        Run your Optimizely Digital Experience Platform (DXP) solution using Optimizely cloud services, and get elastic scaling, high speed, robust security, and managed service with expert support and self-service capabilities.

                         See Opimizely Digital Experience Platform cloud services.

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