Digital Experience Platform (DXP)

Conducting business online requires a modern combination of marketing and digital commerce to engage customers on all of your channels. Deliver the best experiences to your customers with a combination of creative content, product information, and campaign automation. The platform unifies the right application of content management, digital commerce, and customer intelligence to deliver customer centric experiences on every channel.

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Orchestrate

With a single, comprehensive platform to manage the full content lifecycle, marketing teams can transform the way they plan, create, and publish content – accelerating time to market.

 

Content Management

Optimizely Content Management is a content management system and digital marketing suite. It uses artificial intelligence to deliver individualized content experiences across all of your channels.

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Content Marketing

Optimizely Content Marketing is a content marketing platforms (CMP), a marketing resource management (MRM), and a digital asset management (DAM), all in one! It provides seamless integrations into leading systems to become your central operating system — helping you get the most out of your existing tech stack.

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Monetize

Digital leaders can deliver the modern, relevant commerce experiences their customers crave, while maximizing revenue growth, using Optimizely’s leading commerce products that cater to both B2B and B2C organizations. 

 

B2C Commerce

Optimizely B2C Commerce is a complete digital commerce suite. It uses artificial intelligence, to deliver personalized experiences, individualized search rankings and product recommendations.

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B2B Commerce

Optimizely B2B Commerce provides the flexibility required to manage the complex business rules and integration needs of enterprise business-to-business (B2B) and direct-to-consumer organizations.

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Experiment

Harnessing Optimizely’s powerful experimentation (Web & Feature) capabilities, marketers and product leaders can test and gather insights that optimize experiences, reduce risk, and drive business results to maximize ROI.

 

Web Experimentation

Optimizely Web Experimentation is a testing and optimization application. Test and optimize customer experiences such as format and messaging, which provides customer data driven preferences.

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Feature Experimentation

Optimizely Feature Experimentation is the experimentation and optimization platform for development applications. This maximizes the performance and outcomes of an app, (rather than web experiences, like our Web Experimentation product).

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Enhancements

 

Optimizely Data Platform (ODP)

Data-driven marketing teams use Optimizely Data Platform to align their entire brand around the customer experience. Harmonize customer data across the Digital Experience Platform and the broader ecosystem. Gather a unified understanding of the customer context. Use powerful integrations to activate customer data with the right message at the right time during the customer journey.

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Recommendations

Provide best-next personalization at scale. Optimizely's Recommendations suite provides brands with a composable, always-on, predictive analytics engine to drive more revenue and deepen relationships. Custom-tailored to accelerate your business, the proper selection from Optimizely's 95+ personalization algorithms turn people's actions into actionable insights you can use to unlock continuous innovation at every step of the customer journey.

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