Watch and learn with Optimizely's leading technologists and strategists

Check out the tutorials and overviews below to answer all of your technical questions concerning Optimizely's full product suite. Our Solution Architects, Technical Directors, and Product Specialists demonstrate the top features of Optimizely's world class digital products and share various tips and tricks for maximizing product usage. The knowledge below can help you to save time when providing digital solutions to your business. Whether you're trying to determine how to deliver Content Delivery API, learning the difference between Optimizely's Web Experimentation and Full Stack products, or learning how to get started with Optimizely's Foundation template, we have something here for you! Tune in to learn from Optimizely's product experts.

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Optimizely Video
Wistia Apr 18, 2022   58 2:52
Using Optimizely for a Hybrid Headless Implementation

Watch this video as Nicola Ayan teaches us how to use Optimizely for a hybrid headless implementation and the differences between traditional, hybrid, and pure headless models.
  Architecture
Optimizely Video
Wistia May 19, 2022   32 2:29
Using the Friendly URL with the Content Delivery API

See Deane Barker's tips and tricks on using a Friendly URL as a Content Delivery API endpoint.
  CMS, Tips and Tricks
Optimizely Video
Wistia Jun 14, 2022   18 7:14
Testing Content Delivery API Endpoints

In this video, Mark Price shows us three different methods one can choose from when testing Content Delivery API Endpoints: ModHeader, Postman, and REST client. 
  CMS, Tips and Tricks
Optimizely Video
Wistia Jun 14, 2022   19 3:37
B2B Out-of-the-Box Features: Strategic Overview

Watch this strategic overview of the out-of-the-box features in Optimizely's B2B Commerce Cloud product given by Josh Schoonmaker and learn about its unique features.
  B2B
Optimizely Video
Wistia Jun 14, 2022   25 3:21
Headless Architecture for B2B Commerce

In this video, Josh Schoonmaker explains the headless architecture for Optimizely's world class B2B Commerce Engine.
  B2B, Architecture
Optimizely Video
Wistia Jun 15, 2022   22 3:18
B2B SaaS Architectural Overview

Want to understand the difference between the architecture of Optimizely's B2B and B2C products? Check out this comparison by Josh Schoonmaker.
  B2C, B2B, Architecture
Optimizely Video
Wistia Aug 23, 2022   39 8:17
Getting Started with Foundation

Watch as Mark Hall teaches us how to get started with Optimizely's Foundation template. For the full course, please see the Academy under Education.
  CMS, Demo
Optimizely Video
Wistia Jun 27, 2022   20 8:01
Delivering a Content Delivery API project on Alloy

Did you know you can use the demo Alloy website to set up Search & Navigation as well as Content Delivery API? Check out this in-depth walk through by Mark Price.
  CMS, Tips and Tricks
Optimizely Video
Wistia Aug 24, 2022   31 4:31
When to Use Optimizely's Web Experimentation vs. Feature Experimentation

Chris Vafiadis gives us a stellar presentation on when to use Optimizely's Web Experimentation, when to use Optimizely's Feature Experimentation (previously known as Full Stack), and when to use both products together.
  Web Experimentation, Feature Experimentation, Experimentation
<h5 class="bold">B2B Commerce Storefront Demo</h5>
Highspot Sep 03, 2021 15:33
B2B Commerce Storefront Demo

In this video, Mark Slade provides a detailed demonstration of the B2B Commerce Storefront and it's many personalized features.
  B2B, Demo
<h5 class="bold">Optimizely Reference Architecture</h5>
Highspot May 20, 2021 7:24
Optimizely Reference Architecture

Nicola Ayan presents an extensive review of the Optimizely platform and its architecture in just 7 minutes! Watch and learn how all of Optimizely's products come together to create the total digital experience platform.
  Architecture
Optimizely Video
Wistia Aug 30, 2022   41 3:26
Optimizely Campaign Demo

Here’s a demo of Optimizely Campaign: a software that creates, manages and analyzes campaigns and messaging, and automates the marketing lifecycle.
  Demo
Optimizely Video
Wistia Jul 21, 2021   2,464 1:56
Optimizely's Web Experimentation Demo

This video gives a deatiled look into Optimizely's competitive experimentation platform, Web Experimentation.
  Web Experimentation, Experimentation, Demo
Optimizely Video
Wistia Jul 27, 2021   607 4:50
Feature Experimentation Dashboard Demo

Take a look at how feature management works in Optimizely's Feature Experimentation (previously known as Full Stack) dashboard.
  Feature Experimentation, Experimentation, Demo
Optimizely Video
Wistia Sep 23, 2022   30 6:03
Experimentation in Microservice Architecture

Watch as Chris Vafiadis helps us navigate our options with Optimizely Feature Experimentation (previously known as Full Stack), specifically when to use which SDKs. His explanation of microservice architecture gives us guidance, showing us where to run in-code experimentation.
  Web Experimentation, Feature Experimentation, Experimentation
Optimizely Video
Highspot Sep 11, 2022 9:54
Optimizely Content Intelligence and Recommendations Overview

Learn how Optimizely uses AI for customer driven data in this overview of Optimizely's Content Intelligence and Recommendations.
  Demo, Recommendations
Optimizely Video
Wistia Oct 19, 2022 5:00
Personalization Campaigns In Web Experimentation

In this video, Zach Coulter gives us the basics on how marketers can connect with their users through personalization campaigns in Optimizely's Web Experimentation. 
  Web Experimentation
Optimizely Video
YouTube Sep 04, 2022   344 15:11
Optimizely CMS Upgrading Guide - Learn How To Convert Your Project From .NET to .NET Core!

Watch as Jon Jones guides you through on upgrading Optimizely CMS to the new .NET Core version.
  CMS
Optimizely Video
YouTube Aug 08, 2022   302 24:34
The Best Optimizely CMS Plugins You Need To Know About

Watch as Jon Jones shows you the best Optimizely CMS plugins you need to know about.
  CMS
Optimizely Video
YouTube Dec 19, 2021   2,091 41:31
Complete Optimizely CMS 12 Content Modeling Guide

Take a look at Jon Jones' complete guide to Optimizely CMS 12 content modeling.
  CMS
Optimizely Video
YouTube Dec 05, 2021   1,352 18:39
How To Create An A/B Test Using Optimizely Web

Jon Jones explains how you can create an A/B test using Optimizely Web Experimentation.
  Web Experimentation
Optimizely Video
YouTube Oct 24, 2021   3,718 21:49
Learn How To Install Optimizely CMS 12 And Configure It For Development

Watch as Jon Jones shows you how to install Optimizely CMS 12 and how to configure it for development.
  CMS

More Resources

Learn more at Optimizely's Academy

At Optimizely's Academy, you can find a wide selection of courses available that cover the entire product suite. Visit the Academy to find more information on Optimizely's Experimentation Bootcamp, becoming and Subject Matter Expert (SME), masterclasses, certifications, and much more!.

Learn more

Learn to use Optmizely's products with the User Guide

Optimizely's user guides are the best go-to resource for learning to use the products. These user guides can give you step-by-step instructions with accompanying screenshots to simplify each step of the implementation process and teach you how to use each product. Use these guides along with the developer documentation for best results.

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Learn how to implement solutions using Developer Docs

Trying to figure out how to implement something? Take a look at our extensive developer documentation where you can find the details for the entire developmental process for each product in Optimizely's product suite. Here you will find information about code samples, guides, add-ons, included SDKs, and much more.

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Last updated: Sep 22, 2022