World's Video Portal

Explore product tutorials, product overviews, tips and tricks, demos, and more!

Watch and learn with Optimizely's leading technologists and strategists

Check out the tutorials and overviews below to answer all of your technical questions concerning Optimizely's full product suite. Our OMVPs, Solution Architects, Technical Directors, Lead Trainers, Product Specialists and more demonstrate the top features of Optimizely's world class digital products and share various tips and tricks for maximizing product usage. The knowledge below can help you to save time when providing digital solutions to your business. Whether you're trying to determine how to implement a headless/hybrid solution, learning the difference between Optimizely's Web Experimentation and Full Stack products, or learning how to get started with Optimizely's Foundation template, we have something here for you! Tune in to learn from Optimizely's product experts.

Can't find your topic below? Use the search engine to find other resources that can answer your questions.

View:

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

Get started

Date	Title	Description	Tags
Apr 18, 2022 66 2:52	Using Optimizely for a Hybrid Headless Implementation Watch this video as Nicola Ayan teaches us how to use Optimizely for a hybrid headless implementation and the differences between traditional, hybrid, and pure headless models. Architecture Apr 18, 2022	Watch this video as Nicola Ayan teaches us how to use Optimizely for a hybrid headless implementation and the differences between traditional, hybrid, and pure headless models.	Architecture
May 19, 2022 37 2:29	Using the Friendly URL with the Content Delivery API See Deane Barker's tips and tricks on using a Friendly URL as a Content Delivery API endpoint. CMS, Tips and Tricks May 19, 2022	See Deane Barker's tips and tricks on using a Friendly URL as a Content Delivery API endpoint.	CMS, Tips and Tricks
Jun 14, 2022 22 7:14	Testing Content Delivery API Endpoints In this video, Mark Price shows us three different methods one can choose from when testing Content Delivery API Endpoints: ModHeader, Postman, and REST client. CMS, Tips and Tricks Jun 14, 2022	In this video, Mark Price shows us three different methods one can choose from when testing Content Delivery API Endpoints: ModHeader, Postman, and REST client.	CMS, Tips and Tricks
Jun 14, 2022 22 3:37	B2B Out-of-the-Box Features: Strategic Overview Watch this strategic overview of the out-of-the-box features in Optimizely's B2B Commerce Cloud product given by Josh Schoonmaker and learn about its unique features. B2B Jun 14, 2022	Watch this strategic overview of the out-of-the-box features in Optimizely's B2B Commerce Cloud product given by Josh Schoonmaker and learn about its unique features.	B2B
Jun 14, 2022 31 3:21	Headless Architecture for B2B Commerce In this video, Josh Schoonmaker explains the headless architecture for Optimizely's world class B2B Commerce Engine. B2B, Architecture Jun 14, 2022	In this video, Josh Schoonmaker explains the headless architecture for Optimizely's world class B2B Commerce Engine.	B2B, Architecture
Jun 15, 2022 27 3:18	B2B SaaS Architectural Overview Want to understand the difference between the architecture of Optimizely's B2B and B2C products? Check out this comparison by Josh Schoonmaker. B2C, B2B, Architecture Jun 15, 2022	Want to understand the difference between the architecture of Optimizely's B2B and B2C products? Check out this comparison by Josh Schoonmaker.	B2C, B2B, Architecture
Aug 23, 2022 49 8:17	Getting Started with Foundation Watch as Mark Hall teaches us how to get started with Optimizely's Foundation template. For the full course, please see the Academy under Education. CMS, Demo Aug 23, 2022	Watch as Mark Hall teaches us how to get started with Optimizely's Foundation template. For the full course, please see the Academy under Education.	CMS, Demo
Jun 27, 2022 37 8:01	Delivering a Content Delivery API project on Alloy Did you know you can use the demo Alloy website to set up Search & Navigation as well as Content Delivery API? Check out this in-depth walk through by Mark Price. CMS, Tips and Tricks Jun 27, 2022	Did you know you can use the demo Alloy website to set up Search & Navigation as well as Content Delivery API? Check out this in-depth walk through by Mark Price.	CMS, Tips and Tricks
Aug 24, 2022 63 4:31	When to Use Optimizely's Web Experimentation vs. Feature Experimentation Chris Vafiadis gives us a stellar presentation on when to use Optimizely's Web Experimentation, when to use Optimizely's Feature Experimentation (previously known as Full Stack), and when to use both products together. Web Experimentation, Feature Experimentation, Experimentation Aug 24, 2022	Chris Vafiadis gives us a stellar presentation on when to use Optimizely's Web Experimentation, when to use Optimizely's Feature Experimentation (previously known as Full Stack), and when to use both products together.	Web Experimentation, Feature Experimentation, Experimentation
Sep 03, 2021 15:33	B2B Commerce Storefront Demo In this video, Mark Slade provides a detailed demonstration of the B2B Commerce Storefront and it's many personalized features. B2B, Demo Sep 03, 2021	In this video, Mark Slade provides a detailed demonstration of the B2B Commerce Storefront and it's many personalized features.	B2B, Demo
May 20, 2021 7:24	Optimizely Reference Architecture Nicola Ayan presents an extensive review of the Optimizely platform and its architecture in just 7 minutes! Watch and learn how all of Optimizely's products come together to create the total digital experience platform. Architecture May 20, 2021	Nicola Ayan presents an extensive review of the Optimizely platform and its architecture in just 7 minutes! Watch and learn how all of Optimizely's products come together to create the total digital experience platform.	Architecture
Aug 30, 2022 52 3:26	Optimizely Campaign Demo Here’s a demo of Optimizely Campaign: a software that creates, manages and analyzes campaigns and messaging, and automates the marketing lifecycle. Demo Aug 30, 2022	Here’s a demo of Optimizely Campaign: a software that creates, manages and analyzes campaigns and messaging, and automates the marketing lifecycle.	Demo
Jul 21, 2021 3,657 1:56	Optimizely's Web Experimentation Demo This video gives a deatiled look into Optimizely's competitive experimentation platform, Web Experimentation. Web Experimentation, Experimentation, Demo Jul 21, 2021	This video gives a deatiled look into Optimizely's competitive experimentation platform, Web Experimentation.	Web Experimentation, Experimentation, Demo
Jul 27, 2021 853 4:50	Feature Experimentation Dashboard Demo Take a look at how feature management works in Optimizely's Feature Experimentation (previously known as Full Stack) dashboard. Feature Experimentation, Experimentation, Demo Jul 27, 2021	Take a look at how feature management works in Optimizely's Feature Experimentation (previously known as Full Stack) dashboard.	Feature Experimentation, Experimentation, Demo
Sep 23, 2022 46 6:03	Experimentation in Microservice Architecture Watch as Chris Vafiadis helps us navigate our options with Optimizely Feature Experimentation (previously known as Full Stack), specifically when to use which SDKs. His explanation of microservice architecture gives us guidance, showing us where to run in-code experimentation. Web Experimentation, Feature Experimentation, Experimentation Sep 23, 2022	Watch as Chris Vafiadis helps us navigate our options with Optimizely Feature Experimentation (previously known as Full Stack), specifically when to use which SDKs. His explanation of microservice architecture gives us guidance, showing us where to run in-code experimentation.	Web Experimentation, Feature Experimentation, Experimentation
Sep 11, 2022 9:54	Optimizely Content Intelligence and Recommendations Overview Learn how Optimizely uses AI for customer driven data in this overview of Optimizely's Content Intelligence and Recommendations. Demo, Recommendations Sep 11, 2022	Learn how Optimizely uses AI for customer driven data in this overview of Optimizely's Content Intelligence and Recommendations.	Demo, Recommendations
Oct 19, 2022 5:00	Personalization Campaigns In Web Experimentation In this video, Zach Coulter gives us the basics on how marketers can connect with their users through personalization campaigns in Optimizely's Web Experimentation. Web Experimentation Oct 19, 2022	In this video, Zach Coulter gives us the basics on how marketers can connect with their users through personalization campaigns in Optimizely's Web Experimentation.	Web Experimentation
Sep 04, 2022 729 15:11	Optimizely CMS Upgrading Guide - Learn How To Convert Your Project From .NET to .NET Core! Watch as Jon Jones guides you through on upgrading Optimizely CMS to the new .NET Core version. CMS, Demo Sep 04, 2022	Watch as Jon Jones guides you through on upgrading Optimizely CMS to the new .NET Core version.	CMS, Demo
Aug 08, 2022 564 24:34	The Best Optimizely CMS Plugins You Need To Know About Watch as Jon Jones shows you the best Optimizely CMS plugins you need to know about. CMS Aug 08, 2022	Watch as Jon Jones shows you the best Optimizely CMS plugins you need to know about.	CMS
Mar 06, 2022 819 25:14	Host An Optimizely CMS 12 Website Within Docker Watch as Jon Jones walks you through on how to host an Optimizely CMS 12 website within docker. CMS, Demo Mar 06, 2022	Watch as Jon Jones walks you through on how to host an Optimizely CMS 12 website within docker.	CMS, Demo
Dec 19, 2021 3,505 41:31	Complete Optimizely CMS 12 Content Modeling Guide Take a look at Jon Jones' complete guide to Optimizely CMS 12 content modeling. CMS Dec 19, 2021	Take a look at Jon Jones' complete guide to Optimizely CMS 12 content modeling.	CMS
Dec 05, 2021 4,311 18:39	How To Create An A/B Test Using Optimizely Web Jon Jones explains how you can create an A/B test using Optimizely Web Experimentation. Web Experimentation Dec 05, 2021	Jon Jones explains how you can create an A/B test using Optimizely Web Experimentation.	Web Experimentation
Nov 28, 2021 666 14:51	Implement Feature Flagging With Optimizely Rollout Jon Jones explains to you why use Feature Flagging with Optimizely Rollout instead of using if statements. Feature Experimentation, Experimentation, Demo Nov 28, 2021	Jon Jones explains to you why use Feature Flagging with Optimizely Rollout instead of using if statements.	Feature Experimentation, Experimentation, Demo
Nov 07, 2021 5,286 21:22	Creating Your First Page In Optimizely CMS 12 Here's a walkthrough by Jon Jones on how to create your first page using Optimizely CMS 12. CMS, Demo Nov 07, 2021	Here's a walkthrough by Jon Jones on how to create your first page using Optimizely CMS 12.	CMS, Demo
Oct 24, 2021 5,662 21:49	Learn How To Install Optimizely CMS 12 And Configure It For Development Watch as Jon Jones shows you how to install Optimizely CMS 12 and how to configure it for development. CMS Oct 24, 2021	Watch as Jon Jones shows you how to install Optimizely CMS 12 and how to configure it for development.	CMS
Jan 10, 2023 11:18	Optimizely CMS Intro Watch as Joe Krensky gives you a demo and walkthrough of our CMS, covering topics such as visitor journey, CMS UI, authoring process, visitor groups, and search. CMS, Demo Jan 10, 2023	Watch as Joe Krensky gives you a demo and walkthrough of our CMS, covering topics such as visitor journey, CMS UI, authoring process, visitor groups, and search.	CMS, Demo
Nov 23, 2022 237 9:59	Heatmapping with Optimizely Web Experimentation Watch as Jon Jones walk you through on how to create a heatmap using Microsoft Clarity with Optimizely Web Experimentation. Web Experimentation, Demo Nov 23, 2022	Watch as Jon Jones walk you through on how to create a heatmap using Microsoft Clarity with Optimizely Web Experimentation.	Web Experimentation, Demo
Sep 08, 2022 9 4:19	Using Content Delivery API for Hybrid Headless In this video, Kunal Shetye talks about the Content Delivery API and how to use it in a Hybrid Headless approach. CMS, Demo Sep 08, 2022	In this video, Kunal Shetye talks about the Content Delivery API and how to use it in a Hybrid Headless approach.	CMS, Demo
Jan 06, 2023 27 3:12	Stats Accelerator in Optimizely Learn how Stats Accelerator helps your experiments reach statistical significance faster with Zach Coulter. Web Experimentation, Feature Experimentation, Experimentation Jan 06, 2023	Learn how Stats Accelerator helps your experiments reach statistical significance faster with Zach Coulter.	Web Experimentation, Feature Experimentation, Experimentation
Nov 08, 2022 3:23	6 Core Activities Series - #1 Understand In part 1 of the 6 Core Activities series, Nicola Ayan talks about using analytics to understand your problems or oppotunities in your digital channels, and provide a data-driven content strategy for your marketing team by using Content Intelligence and Optimizely Data Platform. ODP, Demo, Tips and Tricks Nov 08, 2022	In part 1 of the 6 Core Activities series, Nicola Ayan talks about using analytics to understand your problems or oppotunities in your digital channels, and provide a data-driven content strategy for your marketing team by using Content Intelligence and Optimizely Data Platform.	ODP, Demo, Tips and Tricks
Nov 08, 2022 4:25	6 Core Activities Series - #2 Ideate In part 2 of the 6 Core Activities series, Nicola Ayan talks about how Optimizely Content Marketing helps with planning, ideation, collaboration, and execution. Content Marketing, Demo, Tips and Tricks Nov 08, 2022	In part 2 of the 6 Core Activities series, Nicola Ayan talks about how Optimizely Content Marketing helps with planning, ideation, collaboration, and execution.	Content Marketing, Demo, Tips and Tricks
Nov 08, 2022 4:04	6 Core Activities Series - #3 Develop In part 3 of the 6 Core Activities series, Nicola Ayan talks about creating the digital experience for the customers using Optimizely CMS, Configured Commerce (previously known as B2B), and Customized Commerce (previously known as B2C). CMS, B2C, B2B, Demo, Tips and Tricks Nov 08, 2022	In part 3 of the 6 Core Activities series, Nicola Ayan talks about creating the digital experience for the customers using Optimizely CMS, Configured Commerce (previously known as B2B), and Customized Commerce (previously known as B2C).	CMS, B2C, B2B, Demo, Tips and Tricks
Nov 08, 2022 5:08	6 Core Activities Series - #4 Engage In part 4 of the 6 Core Activities series, Nicola Ayan talks about driving user engagement with the use of different Optimizely products such as Content Recommendations, Product Recommendations, and Data Platform. ODP, Demo, Tips and Tricks, Recommendations Nov 08, 2022	In part 4 of the 6 Core Activities series, Nicola Ayan talks about driving user engagement with the use of different Optimizely products such as Content Recommendations, Product Recommendations, and Data Platform.	ODP, Demo, Tips and Tricks, Recommendations
Nov 08, 2022 3:10	6 Core Activities Series - #5 Test In part 5 of the 6 Core Activities series, Nicola Ayan talks about testing the experience with Web Experimentation and Feature Experimentation. Web Experimentation, Experimentation, Demo, Tips and Tricks Nov 08, 2022	In part 5 of the 6 Core Activities series, Nicola Ayan talks about testing the experience with Web Experimentation and Feature Experimentation.	Web Experimentation, Experimentation, Demo, Tips and Tricks
Nov 08, 2022 3:34	6 Core Activities Series - #6 Learn In part 6 of the 6 Core Activities series, Nicola Ayan talks about how we learn from the results of the experiments from all the data collected. Experimentation, Demo, Tips and Tricks Nov 08, 2022	In part 6 of the 6 Core Activities series, Nicola Ayan talks about how we learn from the results of the experiments from all the data collected.	Experimentation, Demo, Tips and Tricks
Jan 26, 2023 283 5:14	Understanding Optimizely Commerce Offerings Learn about Optimizely Commerce offerings as OMVP Lori McDonald gives you a quick overview of the recent product name changes and their features. CMS, B2C, B2B, Demo Jan 26, 2023	Learn about Optimizely Commerce offerings as OMVP Lori McDonald gives you a quick overview of the recent product name changes and their features.	CMS, B2C, B2B, Demo
May 05, 2022 941 25:17	Getting Started with CMS 12 Want to learn how to get started with CMS 12 from scratch? Watch as OMVP Eric Herlitz walks you it. CMS, Demo May 05, 2022	Want to learn how to get started with CMS 12 from scratch? Watch as OMVP Eric Herlitz walks you it.	CMS, Demo
Oct 08, 2022 349 21:11	Integrate Azure AD with CMS 12 Here's an intro by OMVP Eric Herlitz on how you can integrate and use Azure AD with CMS 12 using OpenID Connect CMS, Demo Oct 08, 2022	Here's an intro by OMVP Eric Herlitz on how you can integrate and use Azure AD with CMS 12 using OpenID Connect	CMS, Demo
Feb 13, 2023 43 5:00	CMS Multi-Channel Content - Mobile App Kunal Shetye shows you how to create/manage content for your mobile application using Optimizely's CMS Multi-Channel Content feature. CMS, Demo Feb 13, 2023	Kunal Shetye shows you how to create/manage content for your mobile application using Optimizely's CMS Multi-Channel Content feature.	CMS, Demo
Apr 18, 2023 31 60:00	CMS 11 to 12 Upgrade Deep Dive Follow along as Lead Trainer, Bruce Gordon takes you through step by step on how to upgrade your CMS 11 to CMS 12 (.NET Core). CMS, Demo, Tips and Tricks Apr 18, 2023	Follow along as Lead Trainer, Bruce Gordon takes you through step by step on how to upgrade your CMS 11 to CMS 12 (.NET Core).	CMS, Demo, Tips and Tricks
Feb 03, 2023 30 52:28	Mobile SDK - Configured Commerce Explore the latest on Mobile trends, including Opimizely's Mobile SDK for Configured Commerce. Learn the steps to implement a project, including how to staff, developer setup, and deployment process. B2B, Tips and Tricks Feb 03, 2023	Explore the latest on Mobile trends, including Opimizely's Mobile SDK for Configured Commerce. Learn the steps to implement a project, including how to staff, developer setup, and deployment process.	B2B, Tips and Tricks
Mar 28, 2023 44 6:57	Introduction to Feature Experimentation for Developers A quick look at Optimizely Feature Experimentation. Feature Experimentation, Demo Mar 28, 2023	A quick look at Optimizely Feature Experimentation.	Feature Experimentation, Demo
Apr 17, 2023 42 3:12	Content Marketing Platform Quick Tour Take a quick tour of our Content Marketing Platform. Content Marketing, Demo Apr 17, 2023	Take a quick tour of our Content Marketing Platform.	Content Marketing, Demo
Apr 06, 2023 23 4:40	Navigating through Configured Commerce A quick tour of Optimizely Configured Commerce. B2B, Demo Apr 06, 2023	A quick tour of Optimizely Configured Commerce.	B2B, Demo
Apr 25, 2023 33 60:39	Feature Flag Deep Dive Follow along with Chris Vafiadis, Director of Solution Architect at Optimizely, as he shows you how to implement, control, and use features with Feature Experimentation in your solution. Feature Experimentation, Experimentation, Demo, Tips and Tricks Apr 25, 2023	Follow along with Chris Vafiadis, Director of Solution Architect at Optimizely, as he shows you how to implement, control, and use features with Feature Experimentation in your solution.	Feature Experimentation, Experimentation, Demo, Tips and Tricks

World's Video Portal

Watch and learn with Optimizely's leading technologists and strategists

Using Optimizely for a Hybrid Headless Implementation

Using the Friendly URL with the Content Delivery API

Testing Content Delivery API Endpoints

B2B Out-of-the-Box Features: Strategic Overview

Headless Architecture for B2B Commerce

B2B SaaS Architectural Overview

Getting Started with Foundation

Delivering a Content Delivery API project on Alloy

When to Use Optimizely's Web Experimentation vs. Feature Experimentation

B2B Commerce Storefront Demo

Optimizely Reference Architecture

Optimizely Campaign Demo

Optimizely's Web Experimentation Demo

Feature Experimentation Dashboard Demo

Experimentation in Microservice Architecture

Optimizely Content Intelligence and Recommendations Overview

Personalization Campaigns In Web Experimentation

Optimizely CMS Upgrading Guide - Learn How To Convert Your Project From .NET to .NET Core!

The Best Optimizely CMS Plugins You Need To Know About

Host An Optimizely CMS 12 Website Within Docker

Complete Optimizely CMS 12 Content Modeling Guide

How To Create An A/B Test Using Optimizely Web

Implement Feature Flagging With Optimizely Rollout

Creating Your First Page In Optimizely CMS 12

Learn How To Install Optimizely CMS 12 And Configure It For Development

Optimizely CMS Intro

Heatmapping with Optimizely Web Experimentation

Using Content Delivery API for Hybrid Headless

Stats Accelerator in Optimizely

6 Core Activities Series - #1 Understand

6 Core Activities Series - #2 Ideate

6 Core Activities Series - #3 Develop

6 Core Activities Series - #4 Engage

6 Core Activities Series - #5 Test

6 Core Activities Series - #6 Learn

Understanding Optimizely Commerce Offerings

Getting Started with CMS 12

Integrate Azure AD with CMS 12

CMS Multi-Channel Content - Mobile App

CMS 11 to 12 Upgrade Deep Dive

Mobile SDK - Configured Commerce

Introduction to Feature Experimentation for Developers

Content Marketing Platform Quick Tour

Navigating through Configured Commerce

Feature Flag Deep Dive

Ready to take your digital experiences to the next level?

More Resources