Remember Thomas? In digital landscape, Thomas is the returning visitor who reads everything, opens every email, converts on nothing. In standard reporting, he is invisible — absorbed into aggregate metrics that look healthy, precisely because he...

Meet Thomas Thomas is the returning visitor who has been to your site forty times but has never filled out a form. He opens every newsletter but rarely clicks through. He reads your long-form content to the end while your analytics records him as...

I recently entered the world of Optimizely Configured Commerce and Spire CMS. Intriguing, interesting and challenging at the same time, especially when my past experience had been with traditional Optimizely CMS and Customized Commerce. The idea i...

DI or Dependency Injection is a complex topic, not just in Optimizely CMS, but in general in .net core implementations. Some aspects we get, like the different ways dependencies can be injected and which is better over others, while some leave us...

Episerver Forms are cool as is. They provide solid ground to build basic forms out of the box. But often times, we have custom needs that require us to customize or add to the out of the box functionality. In my case, I needed a custom form elemen...