When in forms/all-properties mode when editing a media file, you should be able to set the URLSegment via the "Name in URL" field. Although I suspect you may have additional layers to this question :).
I meant programatically, not from the interface, sorry. From the API.
I believe the property is contentLink - http://world.episerver.com/documentation/Class-library/?documentId=cms/7.5/6B7F362
Basing this on a few examples:
If you cast your MediaData object to IContent you can access the UrlSegment property.
There does not seem to be a UrlSegment property on IContent.
I'm on my phone now. But there might be an IRoutable interface then.
Yep, that was it, thanks.
Is it possible to set the URL segment on a media file? I can't find a property for it.