Currently the best bets matching is phrase based, which means that the editor needs to predict each and every possible variation of queries for a particular best bet.
It would be great if there was an option to allow a more search based, looser matching. Where a best bet for "car" for instance would be returned if the visitor searched for "car", "how to drive a car?", "car review" or any other search query containing the registered word "car".
Thanks for the suggestion. We will have a discussion around this, and put it on our Backlog.
+1 for this