Optimizely Most Valuable Professionals

Optimizely takes pride in its community and the amazing contributions our partners and customers make. The Optimizely Most Valuable Professionals (Optimizely MVP) program is our way of featuring and saying 'thank you' to our most active mentors who lead the way for all other community members by providing copious amounts of help, inspiration and knowledge in a manner that is open, courteous, and professional.

Members of the exclusive Optimizely MVP program have proven their ability to make a difference and to 'be the good you want to see' in the community, and we are happy to recognize them and support them in their efforts.

Optimizely MVP Benefits

First, Optimizely MVPs have the honor and distinction of being part of an elite group of industry experts. Within Episerver World, they earn the MVP badge on their profile, alerting other community members of their rank and status. Optimizely MVPs also are welcome to use the MVP title and logo on their profiles on LinkedIn, email, personal blogs - or anywhere else they feel is appropriate.

In addition, Optimizely hosts an exclusive online community for Optimizely MVPs to ask questions, exchange ideas, and provide direct feedback to the Optimizely product teams. They also get exclusive information regarding upcoming product launches and serve as a brain trust as we explore new opportunities to better serve our customers.

Optimizely MVPs also benefit from:

  • VIP treatment at all Optimizely events.
  • Special Optimizely MVP-exclusive meetups and events.
  • Optimizely licenses for personal use.
  • Yearly Optimizely MVP Summit, typically a 3 day off-site session in a beautiful part of the world.

What makes an Optimizely MVP

Optimizely MVPs are individuals who bring their experience in technology and business forward in the spirit of open exchange of knowledge and creativity. They willingly use knowledge gained through their own successes and failures to accelerate the success of others. If you feel you can be a part of this exclusive group, here are some ways to get involved. While some Optimizely MVPs cover all of the bases below, it's not necessary to do everything below to be listed among the Optimizely MVP ranks.

Disciplines + Developers 

While the MVP program started out focusing on developers sharing technical blogs and sharing code, the program was expanded in early 2017 to also include Digital Strategists. With an expanding product set used by more technical practicioners who aren't always developers, Optimizely now recognizes individuals who meet the same high bar of sharing technical knowledge in the following disciplines:

  • Commerce
  • Content Management
  • Data & Intelligence
  • Digital Strategy
  • Experimentation​
  • Feature Management
  • Site CI/CD/Reliability/Deployments
  • Site Implementation

The basic requirements for all Optimizely MVPs are the same as for the developers - to share and to inspire others.


Sharing your tips and tricks, how-to's, and best practices is a great way to gain recognition in the community. We value blog posts that directly provide help and guidance to the reader. If you are not blogging on Episerver World directly, we recommend syndicating your Episerver related blog posts there.


Optimizely is constantly on-boarding new developers through partners and customers alike. As they get started, they to turn to our forums and community chat with questions and our Optimizely MVPs are there to respond with answers and the patience to ensure the knowledge is successfully delivered.

But even seasoned professionals will have questions, particularly as they build up experience in new areas, such as a CMS developer diving into Commerce. Optimizely MVPs often specialize in a single area of the platform and focus on delivering advanced help in those functions while providing basic help elsewhere.


Many Optimizely MVPs post or contribute to open-source projects on Github. These projects may be started by the MVP or even sponsored by their organization. However the project is started, MVPs are top contributors to projects that are popular and hold a high standard of quality.


Whether at Optimizely events or not, OMVPs are among the front ranks of speakers in their areas of expertise. Some speak about digital strategy while others cover REST APIs or Commerce. These experts look for opportunities to solve problems with an audience. Because they're experts in Optimizely, it's usually the tool they choose to employ to solve those problems.


Know someone who should be recognized as an Optimizely MVP?

We are always accepting nominations for future MVPs. If you have someone in mind, fill out this form to have them considered.



  Current Optimizely MVPs

In alphabetical order by first/given name: