Content Marketing's open API extends the functionality of our Connectors, helping you push (and pull) content and data between systems — even your unique, homegrown tools. This public API is fully documented at docs.developers.optimizely.com. What you'll find with our API that is industry standard is that it is REST-based, JSON formatted, OAuth 2.0 compliant, and is fully supported with self-service client registration in the Content Marketing platform. (You can also find the documentation to register your client in our knowledgebase here).
What is unique about Content Marketing's open API is:
- Provides several opportunities for in-app communication (ex. Comments and Error messages can be 'pushed' to the user interface).
- Comes with compatible webhooks which help integrators maintain a near real-time bi-directional data flow from beginning to end.
- Clear, concise, generic and reusable data models which can be shared between your other applications (ex. Images vs Articles)