In this edition of the Optimizely World Virtual Happy Hour, we dive into the business and product side of Optimizely Commerce — exploring how to drive ROI, reduce friction, and prepare for what’s ahead.

Lori McDonald (President & CEO at Brilliance Business Solutions and OMVP) kicked off the session with practical strategies for unlocking more value from Commerce Connect. Drawing on over a decade of implementation experience, she outlined how to optimize integrations, streamline manual processes, and elevate UX to maximize return on investment.

Cecilia Ramirez (Customer Success Manager at Optimizely) followed with a comprehensive update on the Commerce Connect and Configured Commerce roadmaps — including upcoming features, Opal AI enhancements, new performance tools, and the latest on certification and maturity resources.

Perfect for Optimizely customers, partners, and digital leaders, this session brings together strategic insight and actionable guidance for building smarter, more scalable commerce experiences.