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[Updated and republished blog from March 2022] A customer data platform (CDP) collects and unifies customer data from a variety of touchpoints into individual unified customer profiles. This data is then activated, and available to connect to the...

Ronil Rangaiya

In my previous post, I talked pretty extensively about why setting up data governance is both an obstacle and essential to getting data into the PIM. Another common obstacle is trying to perfect your data prior to importing it to the PIM. You can...

Arthur Vander Voort

You might be aware of the news, Microsoft is deprecating usage of the Instrumentation key–based data injestion . It has been almost one year since its announcement, but it made me thing about one thing while working with the solution of one of our...

David Drouin-Prince

We've all been there, one day or another, debugging a performance issue in production. It's hard to predict and especially difficult to find when it's our first time. Fortunately, though, there is a lot we can do to prevent such issues and today...

David Drouin-Prince

By now, a lot of us have already participated in one or more CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade...

Ritu Madan

In the latest article , which follows on from our previous  Web Experimentation article , we explain how Feature Experimentation goes beyond A/B testing to enable product teams to deliver higher quality releases, run safer tests and validate new...

Jacob Pretorius

You might be aware of the news,  Microsoft is deprecating usage of the Instrumentation key–based data injestion . It has been almost one year since its announcement, but it made me thing about one thing while working with the solution of one of ou...

David Drouin-Prince

Great day everyone! If you familiar with Using user notifications , I'm glad to introduce the new global notification UI. Notifications are moved to the navigation bar, so it is no longer only for the CMS UI. You can get the new release version...

Ha Bui