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If you are currently working with a Digital Experience Platform (DXP), then you probably have been getting an earful about Customer Data Platforms (CDP) for several months now. This type of MarTech platform is a hot topic and every day there is...
Optimizely recently released CMS 12 based on ASP.NET Core (now .NET 5). With it comes a slew of new changes, including how to set up a new project. To help developers get started with Optimizely CMS on the new framework, Optimizely released a guid...
Using your content object (CurrentPage / CurrentBlock) as a makeshift viewmodel where you change settings or extend it with user data in the controller before passing it to the view, is unfortunately (and to my surprise) a pretty wide-spread...
In this tutorial, I will hopefully explain some of the magic behind Optimizely Stats engine framework. We have all heard of companies like Amazon and Netflix who have successfully used data-driven decisions to turn their companies into household...
In this tutorial, I will hopefully explain some of the magic behind Optimizely Stats engine framework. We have all heard of companies like Amazon and Netflix who have successfully used data-driven decisions to turn their companies into household...
There are lots of good quality Blog and Forum posts about differing ways to implement Block level Donut style Output caching in Optimizely. The below is the approach I prefer to implement Donut style Output Caching for Blocks. It keeps things simp...
We have just released a new version of EPiServer.Labs.BlockEnhancements 0.11.0 and we would really love to hear your feedback. Please find what it brings to the Editors! It greatly enhances the way editors have to deal with local content - whic...
This is the third article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based products offering and how to implement...