Customers crave enriching, dialogue-driven brand experiences. The CX pillars of convenience, intelligence and experience should no longer be regarded as the sole preserve of premium brands or luxury goods. The good news is that recent advances hav...

#AI #ODP #Personalisation #CRO In the safe space of this blog post, let’s start with some frank questions. - How successful has your website’s personalisation strategy been? - How well do you adapt your online messaging according to customer...

#SolutionsArchitecture #Consulting #Coaching #Leadership Not unlike a good man, a good solutions architect is similarly hard to find. It’s always been this way, hasn’t it? And although I don’t suppose it’ll change anytime soon, I’m not one for...

#optimizely #ODP #connector #personalisation Shipped! Up to now, Optimizely commerce developers have had to write their own code on each website to send custom data from their E-Commerce product catalog to ODP via it's API. Which is fine, but we...

#optimizely #ODP #connector #personalisation Shipped! Up to now, Optimizely commerce developers have had to write their own code on each...