I had the privilege of attending a deep-dive session on CMS 13 this week, and after seeing the full roadmap laid out across these slides, I wanted to share what I believe are the most consequential shifts for both practitioners and clients. CMS 13...

Optimizely In the rapidly evolving landscape of digital experience, the "monolithic vs. headless" debate is being replaced by a more sophisticated demand: the need for an AI-powered, composable content engine . Optimizely has officially stepped in...

As organizations modernize their digital experience platforms, a common architectural question emerges: Should we continue using Optimizely Commerce with CMS 13, or move to a composable commerce platform? This decision is becoming increasingly...

I had the opportunity of participating in the Opal AI Hackathon challenge, where we built a custom tool using Optimizely's Opal Python SDK. This article walks you through building the tool in Python and deploying it securely on Google Cloud Run. T...

Optmizely has a powerful personalization engine that allows creating custom Audiences/Visitor groups. It comes with one limitation though. It doesn't support ASYNC operations. The below solution can work for any scenario where you cannot run async...