Fernando
Feb 4, 2021
  2264
(0 votes)

Managing Multilingual Content using Episerver (Optimizely)’s Approval Sequence

Having a multilingual website is a must for any business who wants to market their products or services worldwide. However, managing multilingual content efficiently is not an easy task. Due to the complexities of online services and requirements, it becomes nearly impossible to develop custom websites from scratch and localize the source language version into multiple languages, while maintaining the integrity between the source and target languages. That’s why many businesses choose to use a content management system (CMS) to manage their dynamic content.

From a business perspective, there are three primary factors which determine the success of your digital presence. Managing multilingual content depends on:

  • Content type.
  • Content management system (CMS).
  • Localization team.

The selection of a CMS is very important because this tool will be the mechanism where the content will be manipulated, published and updated constantly. A good CMS must have the following:

  • User-friendly interface.
  • Stability.
  • Reliable technical support.
  • Add-ons to handle additional business needs
  • Localization management features, like creating multiple versions of a page, comparison between versions, workflows, etc.

Episerver (Optimizely) Multilingual Content Support

Episerver (Optimizely) is one of the best CMSs in the marketplace, so I will use Episerver (Optimizely)’s content approval sequence as an example to show how multiple users can work together as a team to manage multilingual content in their website.

For this example, let’s assume we have an Episerver (Optimizely)-based mobile website with English as the source language and a localized Arabic version. The content approval sequence can be completed in two steps:

  • The product specialist approves the technical product-related content in English.
  • Languages approval.
    • English reviewer approves the English content.
    • Arabic reviewer approves the Arabic content.

The content approval sequence is usually setup by the CMS administrator and the process is very simple:

  • Admin logs in to the system with administration credentials.
  • Admin selects the content and then clicks Edit Approval Sequence.

Episerver Approval Sequence gpi_managing multilingual content using episerver approval sequence

  • Admin creates two approval steps:
    • Product details approval.
    • Languages approval.

gpi_managing multilingual content using episerver approval sequence

As you can see in the above screen, the first step is to approve the product details then once approved, the content will be pushed to the languages review step. The steps show how simple a group of users can handle multiple languages at the same time.

Translation Connectors

A third step for managing multilingual content is the integration of a professional localization team to localize the content. A CMS localization best practice is to use a translation connector, which is an add-on integrated with the CMS in order to automate the process of exporting and importing content without manually copying and pasting. A connector doesn’t automate the translation, it automates the process of extracting the content and then importing the translated content back into the CMS.

For example, GPI utilizes custom-built translation connectors to handle this process while providing 100% human translation. The connector has the capability of being integrated with the CMS and localization workflows, which advances the existing Episerver (Optimizely) localization features.

Feb 04, 2021

Comments

Please login to comment.
Latest blogs
Caching & Rendering of metadata from the DAM

For the EPiServer.Cms.WelcomeIntegration.UI 1.2.0 release, we have facilitated the ability to cache and render metadata from assets within the DAM....

Matthew Slim | Jun 2, 2023

Conversion Rate Optimization: Maximizing ROI through Data-Driven Decisions

In today's digital landscape, businesses are constantly looking for ways to improve their online presence and drive more conversions. One effective...

JessWade | Jun 1, 2023

Enhance Your Writing with Suggestions

Are you tired of staring at a blank screen, struggling to find the right words? The Epicweb.Optimizely.AIAssistant Addon is here to revolutionize...

Luc Gosso (MVP) | May 31, 2023 | Syndicated blog

Content Graph - Letting GraphQL do all the hard work for you

Background As we have seen before, setting up Content Graph on the CMS side is pretty easy. However, when it comes to the “head” part of the setup,...

Kunal Shetye | May 26, 2023 | Syndicated blog

Improved headless functionality in Customized Commerce

Did you know that with the release of Content Delivery Commerce API 3.7 we have massively improved the out of the box headless capabilities of...

Marcus Hoffmann | May 25, 2023

Boost Your Productivity with the AI Assistant Addon for Optimizely Content Cloud

In today's fast-paced digital world, efficiency and convenience are paramount. That's why we're excited to introduce the Optimizely AI-Assistant...

Luc Gosso (MVP) | May 25, 2023 | Syndicated blog