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Lindsey Rogers
Feb 7, 2024
(3 votes)

Opal and ODP, Driving Deeper Customer Insights!

Exciting news for Optimizely users! Opal integration is now seamlessly woven into the Optimizely Suite with its latest inclusion in Optimizely Data Platform (ODP).

This enhancement brings forth a time-saving and powerful new tool for understanding customer profiles, thanks to AI-generated summaries. These summaries provide invaluable insights into the actions and behaviors of your customers in an easy-to-read format for you to view! 

As a pop-out feature on the customer profile, the customer summary extracts key pieces of information observed along the customer journey and brings these details forward for you:

Understanding your customer becomes effortless with this new feature, saving you time and energy that otherwise may have been spent in deep analysis per customer. Now, with customer summaries in ODP, you can learn more about your customers in less time. 

Even beyond quick and efficient customer analysis, the possibilities of this new feature are endless. From streamlining segmentation to fine-tuning RFM (Recency-Frequency-Monetary Value) matrices, you can leverage the power of Opal and ODP to accelerate strategic planning across your Optimizely Suite.

Feb 07, 2024


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