I’ve seen this before… The pattern. The rush, the excitement, the scramble to adopt something new before anyone has stopped to ask what problem it actually solves. The first twenty years of my career were in print. Fifteen of those were at one of...

Over 150 Optimizely partners met in Shoreditch for the 2026 London Partner Kick Off. The theme was very much Opal with a side order of Optimizely's Simon Chapman bringing the "sexy back" to (the forthcoming) CMS 13. Here's my 5 hot takes from the...

I’ve been part of the Optimizely community for over seven years. Back when Episerver was still just “Epi”, Optimizely was the best A/B testing platform on the market, and Justin Anovick was beginning to rock those legendary branded suits. What’s...