When I started preparing for the Optimizely SaaS CMS Administrator Certification, I expected most of the material to focus on administrative work: permissions, content types, applications, publishing settings, scheduled jobs, and the configuration...

Optimizely’s Summer ’26 Product Roadmap event was not just a list of product updates. At least, that is not the part I found most interesting. The more useful takeaway was the way Optimizely is framing the next phase of digital experience: not onl...

The Optimizely PaaS CMS Administrator certification is best understood as training for the operational side of Optimizely CMS. It focuses on how the platform is configured, governed, and maintained as content operations become more complex. It...

Optimizely is preparing to release Commerce 15 in mid-May 2026 , positioning this as a foundational shift—not just an upgrade. The direction is clear: move from fragmented tooling and isolated AI features toward a graph-first, AI-embedded commerce...

Most organizations today are still playing with AI. They experiment with prompts, test ideas in isolated chats, and occasionally automate a task or two. It creates value, but it’s inconsistent, difficult to scale, and almost impossible to govern i...