Patrick Lam
Optimizely
Aug 21, 2025
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Is your customer support truly scalable in today’s fast-paced digital world?

At Optimizely, we believe that exceptional experiences start with exceptional support. That’s why we’ve reimagined our Technical Support Services (TSS) with a new tiered structure, built for speed, scalability, and higher-quality assistance.

🔎 The Challenge
Support had grown in product-specific silos. Effective once, but not designed for today’s scale.

💡 The Solution: A Tiered, AI-Powered Model
✨ Tier 0: Self-service docs + AI ticket interception = instant answers
✨ Tier 1: 24/7 first-response team → quick triage & escalation
✨ Tier 2: Multi-skilled product experts solving complex issues + feeding insights back
🌟 Premium Support: 24/7/365 priority care with senior engineers, enhanced SLAs, and 15-min response times

🤖 AI at the Core: From smart ticket deflection to AI-assisted case creation, and soon, in-app support powered by Opal.

🎯 The Impact
✅ Faster resolutions
✅ Smarter scalability
✅ More predictable + personalized support

This is more than just a new structure, it’s our commitment to delivering the next generation of customer support.

👉 Curious how this works in practice?
Check out the full article here!

Aug 21, 2025

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