Introduction With Optimizely OPAL, we’re not just generating content—we’re designing intelligent workflows. But after working with teams and experimenting hands-on, I noticed a recurring pattern: Many are using OPAL But not getting consistent...

  Introduction With Optimizely OPAL, we’re seeing a shift from "content management" to "intelligent content orchestration". But here’s the reality I observed while working with teams and clients: Many are curious about OPAL   Few know where to sta...

  Introduction Marketing success depends on one core principle : connection. We have may seen many marketing campaigns fail because they fail make this connection with the audience's persona. As part of the Opal Innovation Challenge, we set out to...

  Introduction Optimizely ODP has power to change how business engage with their customers by unifying customer data from various sources to provide a 360 degree view and enabling real time personalization there by empowering  business  teams. In...

  Episode 9  is Live!! The latest installment of my  Learning by Doing: Build Series  on  Optimizely Episode 9 CMS 12  is now available on YouTube! This video focuses on integrating Search Engine Optimization (SEO) fields into a custom Content...