Introduction I am thrilled to announce the release of Episode 4 of my  Learning by Doing : Build Series on Optimizley CMS 12 on YouTube ! This episode is a demo, where we build out content models for TasteTrail, a fictional website designed to...

  Introduction In Web experimentation bucketing is used to assign users to different variations in an experiment. This is done in order to ensure consistent experiences provide statistically valid outcomes. Bucketing is deterministic , it is stick...

  Introduction Personalization has become de facto standard for any digital channel to improve the user's engagement KPI’s.  Personalization uses varies techniques to target the users which include location, usage patterns, service history etc...

  Introduction Learning by Doing – Optimizely Build Series  is a YouTube series where I am building  a fictional  website called  TasteTrail , food discovery and recipe website using  Optimizely CMS 12.  In this episode, I have deep dived into ...

  Introduction Customer engagement through timely and personalized push notifications plays a crucial role in todays Digital First landscape. In this post we explore how to r eimagine such a real world use case in utility sector with Opal AI Conte...