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Apps and integrations

There are many options for extending Optimizely solutions through APIs, add-on applications, and code contributions. Integrations, applications, and connectors can be developed by Optimizely, partners, or community members, and listed in the Optimizely App Directory.

Types of apps and integrations

  • Optimizely-maintained apps and integrations - developed and owned by Optimizely and supported version to version. 
    See overview of Optimizely apps and integrations
  • Optimizely Labs - add-ons developed by Optimizely as experimental product trials. See Optimizely Labs for information on purpose, functionality, support, and legal notice.
  • Marketplace apps and integrations  - provided by Technology Partners, verified or certified  by Optimizely, available in Optimizely App Directory.
    See More about Optimizely App Directory.
  • Community-developed apps and integrations – developed by anyone in the Optimizely community, approved by Optimizely.
    Available in the Optimizely NuGet feed, and/or as open source on GitHub.


Most apps and integrations for Content Management System and Customized & Configured Commerce involve subscribing to a service, and/or installation of NuGet packages in Visual Studio. See specific information for each app and integration.