Optimizely and Episerver Services

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This section contains service descriptions for Optimizely and Episerver services. Select a service in the left navigation to find out more.

The table below details where PII/personal data is processed and/or stored. Sensitive personal information (as defined by EU GDPR) cannot be processd or stored across the Optimizely (and Episerver) platform.

Our customers are in control of what customer content they use in connection with the Optimizely and Episerver services.

Service Description PII Data is Processed Summary
DXP - Content Cloud,
B2C Commerce Cloud
Y Provides a multi-lingual enterprise search & navigation engine, a delivery network, web application firewall, and managed services. It includes at least one service instance serving one code base that can be deployed across sever environments for deployment stages.
B2B Commerce Cloud Y Provides a business to business commerce service enabling selling to organizations.
Personalization Y (IP address only) Provides personalization for each visitor's online experience, one-to-one in real-time across all channels including but not limited to online, mobile, email, in-store, call center, personalized catalogs and print. Search results also display personalized ranking.
Experimentation Y (IP address only) Web Experimentation provides an web experimentation service allowing multiple experiments to run on any web experience. Full Stack Experimentation provides an web experimentation service allowing multiple experiments to run on any web experience including mobile channels and other digital channels. Including the ability to progressively rollout new features.
Marketing Orchestration Y (IP address only) Provides services to orchestrate content and campaign creation to be published across all channels.
Optimizely Data Platform (ODP) Y Track and understand customer and segments, coupled with activation capabilities and integrations to optimize customer experience and lifetime value.
Optimizely Journey Orchestration Y Rach prospects and customers based on a 360-degree view of their, activate through email, SMS/MMS and web/app push notifications.
Visitor Intellengence Y Provides views into profile and event data in the digital marketing platform (DMP), collected across all channels, including but not limited to online, mobile, and email. The data can be enriched from other channels such as in-store and call center.
Marketing Automation Y Provides software as a service (SaaS) solution for omnichannel marketing that lets customers send advertisements, newsletters, and other information electronically to contacts (such as contractual partners and interested parties). Customers can also evaluate dispatch statistics.
Search & Navigation Y (IP address only) Provides an enterprise site search service for faceted navigation, guided search, and behavioral boosting with real-time analytics in support of best bets, synonyms, and auto-complete functionality.
Community API Y (IP address only) Provides and cloud-based micro-service for modeling and managing community-generated content. It includes an easy-to-use API.
Managed Services Y Provides a base of standard service components and many optional services to expertly customize a solution to customer requirements.
Premium Support Options N/A Provides optional services: Customer Service Level Manager, Named Technical Advisor, 24/7/365 Service Request Availability, Service Level Objectives (SLO) upgrade to Service Level agreement (SLA), and Initial Response Time Priority 1 Incident.
RACI Matrix N/A Provides roles and responsibilities for Optimizely services. 
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Last updated: Jun 09, 2021

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