Published on:Dec 06, 2021
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Uploading blobs to DXP

I recently went searching for how to upload blobs into DXP and thought it would probably be good to share my experience since I didn't find any relevant documentation for this area.

When signing up to the DXP service you will get access to the paas portal at You might think you could upload blobs there but you will be wrong. That portal will make it possible to move content and blobs between environments however. 

There is also a deployment api that you can use to automate deploys from Azure devops or similar. Perfect for deploying code and configurations to you new web app but sadly not blobs. 

For integration you will also get access to where you can see your resources in Azure including webapp and Application insights. This is normally where you will also see your connected storage account for a normal Azure web site. But alas, no.

Uploading using Azure Storage Explorer

The "secret" tool is the Azure Storage Explorer that you can download and install yourself. Ask Optimizely support for an account to your integration environment and you are in business! Add your new account by clicking on the person icon and far far bottom left you can find and "Add an account" option. Choose "Storage account or service"

and then set the Account name and key you get from Optimizely support. You are in business!

Upload folder is great for sharing bacpac files with Optimizely support and there, finally


is where you need to upload your precious blobs. 

Configure solution to use the blobs

While you are at it you might want to configure your solution to actually use those blobs as well. 

For your Web.Integration.config you will also need to point out this folder to tell the CMS to use your new blobs:

<blob defaultProvider="azureblobs">
        <add name="azureblobs" type="EPiServer.Azure.Blobs.AzureBlobProvider,EPiServer.Azure"
              connectionStringName="EPiServerAzureBlobs" container="mysitemedia"/>

Happy coding!

Dec 06, 2021

Scott Reed
( By Scott Reed, 12/6/2021 10:45:57 AM)

Having use Azure Storage Explorer a lot over the years I can say that for large upload/downloads such as backups it can be quite slow. If there's anything significant I would use powershell directly to do it

( By Vincent, 12/10/2021 1:53:34 AM)

There is a dedicated section in Optimizely Content Cloud training described the entire process of deploying to DXP which covers how to upload blobs to azure storage container. If you do have subscription, I highly recommend watching "08 Content Cloud Developer - Deploying, Troubleshooting, and Securing"

p.s. If you need to upload large number of files to blob storage, azcopy.exe is something you should try as well. Upload files to Azure Blob storage by using AzCopy v10 | Microsoft Docs

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