One of the common questions around CMS 13 is whether it still supports personalisation without requiring additional products. The short answer is yes. CMS 13 includes built in personalisation using what were previously known as Visitor Groups. In...

If you are working in experimentation, you will know that speed matters. The quicker you can go from idea to implementation, the faster you can learn, optimise, and deliver impact. In this short video, I demonstrate just how quick and easy it is t...

Introduction A couple of months ago, my team and I took part in the Opal Innovation Challenge (Which we proudly won). We decided to create an agentic AI experience that brings audience insight directly into content workflows, the  Virtual Focus...

The Problem Bit of a niche issue, but we are building a headless solution where the presentation layer is hosted on Netlify, when in a regular delivery cycle and work has to be tested a deployment preview is generated with a unique url, as part of...

Modern web development often requires striking a difficult balance between site performance and the flexibility needed by content editors. To address this, myself and fellow Optimizely OMVP Graham Carr embarked on a Proof of Concept (POC) to build...