Optimizely Data Platform (ODP) Page Scroll Tracking
As with my last post, this isn’t a “getting started with ODP” — to get started with ODP, check out the developer docs, “Implement the ODP JavaScript tag”, or my past blog posts. They’ll provide a solid base on which to build, and allow us to go straight into other tracking examples and how you might use the data in ODP itself.
Today’s example? Tracking your website visitor interest in your content, based on how far they scroll down on your pages. This post will walk through the setup required in ODP itself, an example tracking script, and some ways you can leverage the data once the tracking’s in place.
May 22, 2024
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